Vice President of Retail Sales

Who we are

We are Go! Retail Group, based in Austin, Texas, a national specialty retailer and the parent company to several iconic retail brands including Go! Toys and Toys”R”Us, Babies”R”Us, Attic Salt, Wonder World and other global brands. We are the world’s largest operator of holiday pop-up stores and operates hundreds of locations across malls, outlets, shopping centers, and lifestyle centers throughout the United States.

This is an exciting opportunity for a seasoned sales leader with a proven track record of building high‑performing retail teams. If you are passionate about selling, developing talent, and driving results at scale, this role is for you.

As the Vice President of Retail Sales, you will provide strategic and operational leadership for 650+ stores nationwide. You will lead a retail leadership organization that includes Directors, District Managers, Area Managers and a retail operations team. This position reports directly to the CEO and COO and partners closely with a highly collaborative executive team. You will have a true seat at the table and direct access to company leadership.

The successful candidate thrives in a fast‑paced environment, brings positive energy, and values humor and teamwork. If this sounds like you, we’d love to hear from you.

We operate with a start‑up mindset fueled by creativity, innovation, and a passion for retail. We are not a conventional retailer – we sell fun, engaging products and create memorable experiences. You will work alongside collaborative, high‑energy people who love retail, work hard, and genuinely enjoy what they do.

• Develop and execute strategic action plans to achieve and exceed sales goals.
• Create, manage, and deliver against sales and financial targets.
• Partner with merchandising teams to launch new products and sales programs that maximize performance.
• Lead, mentor, and inspire a high‑performing retail sales organization, setting clear and measurable objectives.
• Oversee sales operations and retail partner relationships.
• Establish and execute a strategic vision for retail presence across all U.S. locations.
• Provide weekly executive reporting and midweek/final sales updates.
• Build strong relationship with store managers and operators to drive operational discipline.
• Design and deliver metrics‑driven sales training programs for operators and store teams.
• Respond to market trends by capitalizing on opportunities and correcting underperformance.
• Plan, execute, analyze and report on retail promotions.
• Test, innovate, and continuously improve sales strategies.

• Proven ability to build strong, long‑term relationships with retail leadership teams and executives.
• Demonstrated credibility and professionalism in representing a brand internally and externally.
• Strong leadership presence with the ability to influence at all levels of an organization.
• Highly collaborative, adaptable, and solutions‑oriented leadership style.
• Strong analytical and financial acumen with data‑driven decision‑making skills.
• Proficiency with Microsoft Office tools (Outlook, Excel, PowerPoint, Word, Teams); SQL experience is a plus.
• 7–10 years of multi‑site retail operations experience, including at least 7 years in senior management.
• Experience leading retail growth and expansion across multiple markets; pop‑up retail experience preferred.
• Proven project management and strategic planning capabilities.
• Sales‑driven, high‑energy, resilient, and entrepreneurial mindset.
• Demonstrated success building and leading high‑performance teams.
• Ability to thrive in a fast‑paced, dynamic environment and adapt to changing priorities.
• Strong problem‑solving skills and ability to manage multiple initiatives simultaneously.
• Awareness of market trends and the ability to pivot strategies accordingly.
• Positive attitude with the ability to connect, influence, and “read the room.”

• Medical, Dental, Vision, Life Insurance
• Short‑Term & Long‑Term Disability
• Employee Assistance Program (EAP)
• A generous employee discount to our retail stores
• Bonus opportunities
• Relaxed dress code
• Competitive 401K Match
• Generous PTO program
• Birthday day off
• Fun company events and perks
• Open‑door, collaborative leadership culture
• Family‑oriented atmosphere
• A great place to build and grow your career

This job description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment.

Go! Retail Group is an equal opportunity employer and does not discriminate against individuals on the basis of race, gender, age, national origin, religion, marital status, veteran status, or sexual orientation.