SMB Marketing Lead, Amazon Key & SMB

Description

Amazon Key and Ring are looking for an experienced, results-oriented marketing leader to connect our brands with SMB customers worldwide and grow a fast-paced business.

You will own the marketing strategy for the Ring SMB portfolio and create integrated marketing plans across product marketing, demand generation, and creative functions. You will also lead the go-to-market strategy for innovative, new-to-world product launches. You will deliver results towards impactful business goals and serve as a trusted leader in our organization.

• Create the overarching global marketing strategy for the Ring SMB portfolio, along with annual plans to drive business outcomes
• Launch new products, starting with customer research and value proposition development through announcement and activation
• Drive growth by leading demand generation and acquisition programs
• Deliver measurable business results against ambitious goals
• Identify opportunities for business growth and innovative activations

A day in the life:
In this role, you'll balance strategic leadership with operational oversight, building our global marketing capabilities for the long term. You'll collaborate with global teams across product, sales, PR and external partners to drive impactful marketing initiatives. You'll play a key role in the org's marketing leadership and have influence in the overall business direction.

Amazon Key and Ring SMB solve our customers' most critical security and access challenges with simple, smart solutions. We are a uniquely cross-functional org within Amazon, and often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping across global markets. Our team indexes highly on ownership, collaboration, and delivering results for our customers. We have lots of stakeholders worldwide, and we have relentlessly high standards for our high-visibility global programs.

• 10+ years experience in marketing leadership, including product marketing, demand generation and growth
• Experience launching new products and creating new categories
• Experience in B2C and B2B products
• Experience managing teams
• Experience tracking and measuring quantitative marketing results to drive business outcomes
• Experience communicating marketing results to senior business leadership

• MBA in marketing or similar
• 5+ years experience leading marketing/go-to-market strategy for both hardware and software
• 3+ years experience managing external agencies and paid media
• 3+ years experience in global roles

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit  This position will remain posted until filled. Applicants should apply via our internal or external career site.