Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing

Description

The Content Strategist is responsible for developing and executing comprehensive content strategies that guide customers through a cohesive AWS narrative across every touchpoint of their journey. This role will use our standardized messaging hierarchy to ensure strategic alignment between messaging, audience needs, and business objectives while maintaining consistency in brand voice and customer experience. While the Content Strategist does not own creation of the messaging within the content, they do drive the strategic vision that informs content creators on how best to deliver consistent, personalized content experiences that educate, engage, and empower customers to make informed decisions.

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

• Elevate AWS's content strategy to strengthen brand voice and a consistent narrative across the customer journey to improve audience engagement
• Ensure seamless execution of strategic direction across all content pieces
• Contribute to measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
• Establish AWS as a thought leader through compelling, high-quality content

• Own the end-to-end content calendar from ideation to publication
• Guide content creators and designers in producing various content formats
• Identify trends, content gaps, and audience preferences
• Collaborate with data and analytics teams to develop and study KPIs
• Work with peer teams to ensure SEO optimization and user-friendly formats
• Stay updated on industry trends and algorithm changes affecting content marketing
• Manage relationships with internal and external subject matter experts and influencers

The Content Strategy team is part of the Customer Experience organization within the Integrated Demand Center. We partner closely with the Digital Strategy team to design and deliver engaging customer experiences throughout the buyer's journey as customers explore AWS solutions to address their business challenges—from AI and data analytics to migration and beyond. Our team embeds Content Strategists across all Integrated Demand Programs (IDPs) and event work streams to ensure the right content reaches the right audience at the optimal stage of their journey, creating meaningful touchpoints that guide customers toward solutions that meet their needs.

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

• Experience communicating results to stakeholders
• Experience managing content development, and campaigns
• Experience guiding creative input, development and execution from concept to completion

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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