AI Native Marketing Lead - Austin, TX

As the Marketing Lead at Emporia, you will sit at the heart of how we communicate with clients, partners, participants, and our broader industry. This role blends product marketing, content creation, conference management, and audience engagement, and is perfect for someone who loves talking to users, shaping narratives, and turning insights into high-impact campaigns.

Emporia is a venture-backed B2B research technology platform built for the modern insights economy.

Our flagship product,
mrxCore
, is a self-serve insights platform powered by nearly one billion professional firmographic and demographic records. By combining this dataset with AI-driven matching and automation, Emporia connects the right professionals to the right research opportunities quickly and reliably—replacing the slow, manual sourcing methods that have historically defined B2B research.

Emporia is part of a new generation of research infrastructure companies bringing speed, scale, and transparency to a traditionally fragmented industry. Our platform enables agencies, consultancies, and enterprise teams to access verified B2B audiences and run research efficiently—from recruiting participants to executing surveys and interviews.

Today, organizations including Amazon, Meta, and Google rely on Emporia-collected data to inform product strategy, competitive intelligence, and market development. By combining verified professional data with modern research tooling, Emporia helps teams generate insights faster and with greater confidence.

As an AI Native Marketing Lead at Emporia, you will be our first dedicated marketing hire and sit at the center of how we communicate with clients, partners, participants, and the broader industry.

This is a foundational role. You will have the opportunity to build the marketing organization from the ground up and have immediate impact on company growth. You will have direct input in shaping our positioning, design our campaign engine, and define how Emporia shows up in the market.

This role blends product marketing, demand generation, content creation, conference strategy, brand building, and marketing operations. It is ideal for someone who wants ownership, autonomy, and the ability to architect a native AI marketing engine. You don’t just use AI tools; you experiment with them, break them, and build workflows that allow a team of one to produce the output of a team of ten.

You will partner closely with Sales, Product, Engineering, and Leadership to turn strategic ideas into crisp execution that strengthens Emporia’s brand and fuels pipeline growth.

• Act as the internal AI Evangelist: continuously vetting new LLMs, image generators, and automation agents to keep Emporia at the bleeding edge of marketing efficiency.
• Conduct structured interviews with clients, power users, and prospects to gather product feedback, surface insights, and identify positioning opportunities.
• Translate learnings into external content and internal recommendations to improve both product and marketing strategy.
• Define and refine meaningful audience segments to drive more intelligent and personalized outreach.
• Use AI tools to analyze feedback, accelerate research, and uncover patterns that inform campaigns and messaging.

• Architect a high-velocity content engine where AI handles the heavy lifting of drafting, formatting, and versioning, allowing you to focus 100% of your energy on strategy, taste, and brand soul.
• Partner with Engineering and Product to determine which features and updates should be promoted and how they should be positioned across email, Linked In, landing pages, demos, and one-pagers.
• Develop thought leadership and product narratives that clearly articulate our value in a competitive B2B landscape.
• Create tailored content for segmented client and prospect audiences to drive engagement and conversion.
• Leverage AI to increase content velocity while maintaining a strong, consistent brand voice.

• Define and execute Emporia’s conference and event strategy end to end, including booth logistics, speaking opportunities,…