Principal, Consumer Brand Strategy

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

® helps more Americans find their way home. As the #1 real estate open marketplace, we connect buyers, sellers, and owners with the tools, data, and expert guidance they need to navigate one of life's biggest decisions with confidence.

We're building the foundation to differentiate a challenger brand in an increasingly competitive landscape, and creating momentum for future growth. We need someone to keep the thinking fresh and sharp as the world evolves. As Principal, Consumer Brand Strategy, you'll have established positioning, segmentation, and messaging frameworks to build from — but your role is to push the thinking further, challenge assumptions, ask hard questions and ensure our strategy stays ahead of the market.

You will operate as a senior individual contributor and enterprise influencer — owning the strategic direction of how ® connects with consumer audiences. You'll ensure our brand strategy drives creative excellence, product innovation, and measurable business impact while maintaining consistency across 15+ campaigns. This role requires someone who believes experience is brand — that every interaction at every touchpoint shapes perception.

You'll champion strategic rigor in a high-performance organization, using research, data, frameworks, and cultural insights to drive alignment and forward momentum across the business.

Reporting to the VP, Brand & Creative, you'll work closely with your B2B Brand Strategy peer, our Creative Directors, and a 10+ person creative team. You'll lead our external agency relationship with GSD&M on our celebrity campaign featuring Reba McEntire and present regularly to C-Suite including the Chief Consumer & Marketing Officer, CEO, and VP of Corporate Strategy.

• Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
• Translate business objectives into brand strategy that grows share, preference, and trust
  —with measurable impact on audience engagement, brand health, and commercial goals.
• Relentlessly hunt for competitive whitespace and challenger angles

• Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
• Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
• Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
• Work with product marketing and design teams to create unified ecosystems across brand and product experiences

• Build coalitions across marketing, product, sales, and executive stakeholders to create alignment around strategic direction
• Navigate enterprise complexity with diplomatic skill, knowing when to build consensus and when to drive decisions
• Use research, data, and strategic frameworks to drive consistency in a dynamic environment

• Lead relationship with GSD&M on primary celebrity campaign—briefing, concepting, and launching integrated campaigns
• Own strategic development for 15+ campaigns annually, ensuring they ladder to overarching brand…