Marketing Specialist or Manager

The Marketing Specialist or Manager leads the development and execution of strategic marketing plans that drive qualified traffic, strengthen brand presence, and support division sales goals. This role oversees campaign planning, digital and traditional advertising, community marketing initiatives, and vendor relationships to optimize performance and maximize ROI. The ideal candidate is strategic, data-driven, and highly collaborative.

• Develop and implement annual and quarterly marketing plans, campaigns, and community strategies aligned with division and corporate goals.
• Identify innovative marketing opportunities to increase qualified traffic, enhance brand visibility, and improve conversion outcomes.

• Partner closely with Sales and Marketing teams to ensure initiatives support business objectives and provide sales teams with collateral, market insights, buyer profile analysis, and lead management support.
• Participate in sales meetings, regularly visit communities, and maintain awareness of competitive activity.

• Oversee community-level marketing efforts, including merchandising, model homes, sales office readiness, signage, renderings, photo shoots, collateral, grand openings, and events.
• Support sales counselors through assessments of sales office presentations and community preparedness.

• Provide actionable, data-driven insights and recommendations to optimize results and maximize ROI.

• Contribute to divisional and corporate special projects as needed.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of marketing experience, ideally within real estate, homebuilding, or a related industry.
• Strong knowledge of digital marketing, social media, and website management; experience partnering with external agencies.
• Proven ability to plan and execute marketing strategies, manage budgets, and deliver measurable results.
• Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office Suite; graphic design skills (Photoshop, InDesign) preferred.
• Excellent communication, presentation, and cross-functional collaboration skills.

The expected base salary for this position is between $80,000 to $100,000 per year, depending on experience and skillset. Base salary is paid bi-weekly.

In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.

This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance are expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This position may supervise other employees.

Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.

Exempt

Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.