Marketing Director

We are looking for a Director of Growth & Brand for a fast-growing metabolic health company. A few highlights below in case it sparks interest:

• Paid Acquisition & Performance
  :
  Lead growth across Meta, Google, Tik Tok, and emerging channels. Manage agencies, scale $40K+/month budgets responsibly, and drive constant creative and messaging experimentation tied to LTV and quality signals.
• Lifecycle Marketing
  :
  Oversee email and SMS across onboarding, retention, and winback, ensuring brand consistency and measurable impact on LTV.
• Brand Partnerships & Influencers
  :
  Build partnerships (local and national) that reinforce positioning and feed the acquisition funnel.
• Messaging & Brand Execution
  :
  Translate the brand into ads, landing pages, sales materials, and employer collateral. Own the feedback loop between paid, creative, and sales.
• Employer Sales Enablement
  :
  Turn DTC insights and patient outcomes into employer-ready decks, one-pagers, and ROI narratives that help close deals faster.
• Team Leadership
  :
  Manage a Social & Influencer Manager and a distributed digital ops team. Create leverage through systems, automation, and AI.

• Blended CAC and MER (with quality thresholds)
• Checkout conversion rate
• Experiment velocity and documented learnings
• Revenue impact across DTC and employer channels

• 8+ years in growth or performance marketing
• 2+ years in healthcare, wellness, or regulated consumer businesses
• Strong analytical ownership — you run the numbers
• Experience managing agencies and distributed teams

Mindset matters here: judgment over hacks, brand as a compounding asset, ownership of outcomes, and speed without recklessness.

• Base
  : $130K–$150K
• Bonus
  : 20% of base, tied to revenue goals
• Total comp
  : $176K–$200K

Plus generous PTO (20 days), hybrid flexibility, full access to this company's metabolic health programs, Direct Primary Care, medications at cost, and a lean, high-ownership culture.