Strategy Lead

Are you a visionary strategic leader passionate about pioneering world‑class customer experiences within the intricate realms of Marketing Automation, Personalization, Loyalty, and CRM? Do you possess an unparalleled strategic acumen and thrive on spearheading transformative experience strategies for a portfolio of global clients? Then you might be the Experience Strategy Lead that we are looking for!

As an Experience Strategy Lead, you will serve as the principal architect and visionary champion for end‑customers, consistently embedding a cohesive, customer‑first approach across marketing automation, personalization, loyalty, CRM, and the wider connected customer experience ecosystem. Your ultimate mission will be to re‑define the paradigm of brand‑consumer engagement.

You will strategically build, develop, and inspire a high‑performing North American Experience Strategy team, establishing a centre of excellence across Austin and Toronto. You will operate with significant autonomy, while ensuring seamless integration and unity with our global team.

More specifically, your tasks will include:

• Architecting and globally scaling VML MAP's proprietary frameworks and methodologies, orchestrating the strategic blueprint for groundbreaking, data‑driven connected customer experiences for our clients and their customers.
• Spearheading high‑impact client engagements
  , positioning experience strategy as the central pillar of client success and long‑term value creation.
• Providing visionary leadership and mentorship to elevate the North American Experience Strategy team, fostering a culture of innovation, continuous learning, and professional mastery.
• Serving as a preeminent consultant
  , both internally and externally, on the design and optimisation of sophisticated omni‑channel customer journeys, seamlessly integrating data, technology, content, and deep consumer insights.
• Forging and championing cross‑functional synergy across all experience disciplines (strategy, creative, CX/UX, producers), ensuring the delivery of pioneering solutions and unparalleled client satisfaction. Proactively driving collaboration across the wider MAP organization, from advanced tech and data capabilities to diverse consulting practices.

You will be the strategic leader of a high‑performing team of Experience Strategists, forging strategic alliances with executive leadership across Client Services, Data, and Technology departments. Simultaneously, you will interface with and influence senior creative directors, program leads, principal data scientists, and lead developers, who will ope rationalise complex strategies into market‑leading client deliverables.

We're looking for a seasoned executive with profound mastery and demonstrated success in orchestrating large‑scale CRM transformations. Your expertise seamlessly bridges advanced communication methodologies with visionary strategy, demonstrating the agility to navigate between deeply technical and profoundly human‑centric paradigms. Possessing exceptional gravitas and executive presence, you are adept at cultivating trusted advisor relationships with C‑suite clients, fearlessly challenging conventional thinking to drive groundbreaking outcomes.

Ideally, you have:

• An advanced degree (Master's or Ph.D.) in Marketing, Business Administration, Strategic Communications, or a related field, or equivalent executive leadership experience.
• 10‑15+ years of progressive leadership experience, demonstrating a profound, full‑stack mastery of CRM strategy and execution at enterprise scale.
• Deep, strategic command of leading marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze, Hub Spot) and their potential for transformative business impact.
• Exceptional executive‑level communication, negotiation, and presentation skills (oral, written, and visual), capable of articulating complex strategies to diverse, senior audiences.
• Demonstrated track record of orchestrating complex cross‑cultural collaborations, particularly across North American and European markets.
• Proven ability to…