Product Marketing Manager

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.

You’re a product marketer who knows how to turn insight into consumer impact. You’re comfortable moving from research and positioning through to storytelling, launch execution, and optimization. You thrive in cross-functional environments, collaborating with product and marketing partners to bring consumer products to market. You’re focused on driving consumer value and long-term engagement, balancing strategic thinking with hands‑on delivery.

The Consumer Product Marketing Manager role sits within Udemy’s Consumer Business Unit, focused on supporting growth and engagement across our consumer experiences.

Building on strong product marketing fundamentals, this role focuses on positioning, go‑to‑market planning, and execution for consumer learning experiences, including subscription and AI‑powered offerings. You’ll help shape how consumers discover Udemy, understand its value, and stay engaged through guided career journeys with clear skill outcomes.

You’ll also contribute to the launch and scaling of consumer partnerships, working cross‑functionally to bring partner‑led experiences to market that expand reach, strengthen credibility, and support overall consumer growth.

• Develop clear positioning, messaging, and value propositions that connect learning on Udemy to tangible skill and career outcomes
• Plan, execute, and coordinate go‑to‑market strategies for key consumer initiatives, supporting launches, adoption, and engagement of AI‑powered learning experiences
• Partner with cross functional partners to define go‑to‑market plans for priority initiatives, including audience, narrative, channel strategy, and launch milestones
• Support the launch and scaling of consumer partnerships that expand reach and strengthen credibility
• Translate consumer research, competitive insights, and product signals into actionable marketing strategy and roadmap feedback
• Create and maintain core messaging frameworks and high‑impact assets to support product launches and ongoing adoption
• Partner with owned and paid channel teams to translate product positioning into consistent, high‑impact messaging and creative across channels

• 4–6 years of experience in product marketing for consumer or subscription products
• Demonstrated experience supporting go‑to‑market for consumer‑facing products or platforms, from planning through launch and iteration
• Strong ability to translate consumer and market insight into crisp positioning and compelling storytelling
• Proven cross‑functional collaboration skills, especially with Product, Growth Marketing, Lifecycle/CRM, and Analytics
• Experience with analyzing performance data and turning it into clear insights, recommendations, and narratives that inform go‑to‑market decisions

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job‑related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range

$106,000 - $132,000 USD

You’ll grow here. Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here. We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own…