Sr. Growth Marketing Specialist

Overview

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve.

Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

The Senior Growth Marketing Specialist will play a critical role in leading on-site strategy, promotional execution, and performance reporting across the Bloom and Nutrabolt DTC ecosystems. This role supports the day-to-day optimization of the website experience, communication with our customers through email/SMS, and delivers clear, actionable data share outs to inform commercial decision-making. This position sits at the intersection of site merchandising, retention marketing, and analytics – acting as a strategic operator who translates business goals into high-performing on-site execution.

• Support day-to-day site performance across Shopify storefronts, ensuring optimal merchandising, navigation, PDP experience, and conversion flows
• Propose site strategy initiatives tied to product launches, seasonal campaigns, and evergreen optimization opportunities
• Partner with Creative, UX, and Development teams to brief, QA, and launch site updates that improve conversion and customer experience
• Serve as a key point of contact for site content planning meetings, consolidating feedback and driving clear execution plans
• Support the DTC promotional calendar in partnership with Brand, Marketing, and DTC leadership
• Translate promotional strategy into on-site execution, including homepage modules, collection merchandising, PDP updates, banners, and messaging hierarchy
• Own promotional setup, testing, and post-mortem analysis to continually refine offer strategy and execution
• Ensure site readiness for high-traffic moments, including launches, tentpole sales, and paid media pushes
• Execute portions of Email and Lifecycle Marketing teams for Bloom and Nutrabolt, supporting campaign execution through a consistent test-and-learn approach
• Ensure alignment between on-site promotions and email/sms campaigns, including offers, timing, messaging hierarchy, and landing experiences
• Coordinate site readiness for all major email sends, including homepage updates, PDP messaging, collections, and promotional logic
• Support email and sms planning by providing performance insights, site constraints, and optimization recommendations
• Participate in campaign retrospectives to assess site + email/sms performance holistically and inform future planning
• Deliver clear, concise data shareouts to Bloom and Nutrabolt stakeholders, highlighting wins, risks, and optimization opportunities
• Collaborate closely with Brand, Paid Media, Lifecycle, Product, and Development teams to ensure site strategy supports broader business objectives
• Support the DTC roadmap by identifying high-impact opportunities and contributing to prioritization discussions
• Act as a strategic thought partner to senior stakeholders by proactively identifying trends, risks, and growth opportunities.

• Bachelor’s degree in Marketing, Business, or a related field
• 3–5+ years of experience in eCommerce, DTC, or digital…