Integrated Campaigns Coordinator

Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re‑enroll the more than 40 million US residents who have “stopped out” and support them until graduation, through our patented technology‑enabled service. To date, we have re‑enrolled over 57,000 students for our university partners. As of July 2025, ReUp Education partners with 140 active schools and a total of 1.78 million learners.

To date, ReUp Education has helped 7,960learners graduate. Today we build regional marketplaces to connect the supply of educational opportunities with the demand for skilled and credentialed workforce professionals.

About the role

• The Integrated Campaigns Coordinator is a detail‑oriented and proactive marketing professional who supports the planning, execution, and optimization of ReUp’s integrated campaigns. This role plays a key part in connecting our B2B and B2C strategies through Integrated Campaigns with coordinated, insight‑driven initiatives across paid, organic, and digital channels.
• Working within the Integrated Campaigns Team, this position helps bring campaigns to life—managing logistics, timelines, and assets to ensure every launch is seamless, on brand, and measurable.

What you’ll do

• Support the planning, coordination, and execution of integrated marketing campaigns across B2B and B2C functions.
• Manage day‑to‑day campaign logistics, ensuring timelines, assets, and deliverables stay on track.
• Set up, monitor, and optimize paid and organic campaigns across platforms.
• Collaborate with cross‑functional teams (incl. Brand, Lifecycle, Product, Sales, and Partner Success) to ensure campaign materials, messaging, and launches are aligned.
• Assist with Hub Spot and Iterable campaign setup—including landing pages, forms, emails, and UTMs—to ensure proper tracking and reporting.
• Compile campaign performance data and assist in creating reports that highlight key insights and opportunities for improvement.
• Help maintain the integrated campaign calendar, ensuring visibility into upcoming launches, milestones, and performance cycles.
• Support webinars and other high‑visibility events by managing promotional workflows, coordination, and post‑event analytics.
• Coordinate user reviews (learners and partners) to enhance our social proofing initiatives.
• Contribute to the ongoing improvement of campaign processes, tools, and documentation to increase efficiency and scalability.
• Assist with social media scheduling and engagement, ensuring ReUp maintains a consistent, on‑brand presence across platforms.

Qualifications

Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.

• 1–3 years of experience in marketing coordination, campaign management, or digital advertising.
• Detail‑oriented, adaptable, and comfortable working in a fast‑paced, hybrid environment.
• Strong organizational skills with excellent attention to detail and the ability to manage multiple projects
• Basic understanding of marketing principles, digital channels, and paid media platforms
• Solid understanding of integrated marketing campaigns and multi‑channel execution.
• Familiarity with CRM tools (Hubspot), marketing automation systems (Hubspot/Iterable), social media management tools (e.g. Brandwatch, Sprout social)
• Comfortable using tools like Google Workspace (Docs, Sheets, Slides), and project management platforms (e.g. Jira, Asana, Airtable)
• Strong written and verbal communication skills
• Proactive, resourceful, and eager to take initiative
• Analytical mindset with the ability to interpret performance data and identify optimization opportunities.
• Collaborative with the ability to work cross‑functionally and build relationships across departments
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Medical, dental, and vision insurance for employees
• We pay 100% of the employee's premium and 50% of any dependents' premiums
• Contribute up to $1000 to employee HSA/$2000 to…