Senior Social Media Manager

Description

Legal Zoom has been providing accessible online legal services for over 20 years. As an industry leader in business formations, we prioritize innovation, collaboration, and diversity. Our remote‑first environment supports a balanced work‑life experience while our offices in Austin, Beaverton, Frisco, LA Metro, and the SF Bay Area host special on‑site events and lunches.

Candidates in Los Angeles are preferred.

Legal Zoom’s Brand & Creative team seeks a Senior Social Media Manager who will lead strategic, operational, and execution efforts for our organic social presence. The role involves developing an evolving social strategy, managing day‑to‑day organic channel operations, coordinating influencer outreach, executing community management, and delivering data‑driven reporting.

• Lead strategic planning across Legal Zoom’s organic social platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans.
• Own the content calendar, publishing cadence, and channel playbooks, ensuring operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
• Identify and deploy tactics to increase follower growth and engagement.
• Collaborate with cross‑functional teams on product and communications initiatives for social calendar integration.
• Develop insights‑informed and on‑trend creative briefs for content creation by the content creator, designer, video editor, and art director.
• Collaborate with creatives to optimize content for platform behaviors and formats.
• Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams, building guardrails, tone, and response playbooks.
• Run organic customer and creator programs from outreach to partnership briefs and measurement.
• Conduct social listening and build dashboards that turn data into decisions, optimizing performance on a monthly cadence.
• Maintain a continuous signal pipeline on cultural and platform changes and translate signals into recommended tests and content ideas.
• Create scalable processes for briefs, approvals, asset handoffs, and campaign post‑mortems.

• 5‑8+ years of hands‑on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations.
• Experience with enterprise social tools (Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms.
• Demonstrated ability to lead social strategy and run day‑to‑day execution (content calendar, publishing, community response).
• Exceptional program and project management skills; impeccably organized with the ability to manage many concurrent, time‑sensitive projects.
• Deep platform knowledge and up‑to‑date best practices across major social apps (short‑form video, social search optimization, metadata/subtitles, discovery signals).
• Strong analytical chops: building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy.
• Experience with influencer/creator outreach and partnership management (identification, briefs, measurement).
• Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross‑functional partners.
• Proven bias for action, high ownership, and comfort in moving fast with a high volume of projects.

Remuneration for this remote‑first role ranges from $104,600 to $139,500 annually, depending on geographic location, experience, and other factors. Annual bonus, incentive bonus, and/or restricted stock units may be offered. Eligible for 401(k) with company match and the full range of medical, dental, vision, HSA, and FSA benefits.

• Medical, Dental, and Vision insurance
• 401(k) with company matching
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short‑Term and Long‑Term disability insurance
• Well‑being benefits including fertility support, mental health support, One Medical access, and lifestyle benefits up to $250

Legal Zoom is an equal‑opportunity employer dedicated to diversity, equity, and inclusion. We provide equal employment opportunities to all employees and applicants for employment. Legal Zoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Additionally, Legal Zoom is enrolled in the E‑Verify program.