Sr Director, Global Product and Solution Marketing

Sr Director, Product & Solution Marketing U.S. Remote WHO WE ARE

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions, delivered on Salesforce’s leading cloud platform, provide the ability to run a connected services business, deliver with intelligence, and achieve business agility.

Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit

The Senior Director, Global Product & Solution Marketing role is a highly strategic and impactful role leading a team of professionals to own and create the go-to-market positioning and narrative for the company, our solutions and the value we deliver to customers. This leader will influence the strategic direction and market success of global solutions working with company executive leadership.

This leader will work across Certinia’s PSA, Customer Success and Financial Management solution family of products, they will drive Certinia's product positioning, cross-product and solutions marketing, and field support and enablement. The Senior Director, Global Product & Solution Marketing will report to the Chief Marketing Officer, and is a key member of the Marketing Leadership team. This role works across Sales, Marketing, Product , and Customer Operations to lead a team of product marketers to build, develop and deliver the global growth strategy to achieve Certinia’s short-term and long-term growth plans.

Success will be measured by ability to effectively lead and mentor a team, completeness of positioning and solutions strategy, the ability to drive strategic vision, brand awareness, market adoption, competitive differentiation, market share, and ultimately revenue and valuation goals.

This role will be required to establish a meaningful level of business understanding and domain expertise of our target markets, including core business workflows, value propositions, and market opportunities. This person will think strategically while also driving detailed execution and managing team deliverables.

• Lead, motivate and mentor the global team to meet KPIs and revenue targets; manage and develop a team of distributed employees across EMEA and North America in a predominantly remote environment.
• Align go-to-market messaging, strategy and program through every product offering, simplifying the growing complexity of multiple selling motions (new products, cross product solutions, new vertical markets.)
• Drive and strategize cross functionally to prioritize go-to-market approaches across sales, marketing, and services and centralizing insight from across lines of business to balance distributed lines of business focus and providing executive visibility to performance.
• Coordinate across Product, Sales, Marketing,Customer Operations, and Engineering to set messaging and positioning, launch plans, sales enablement and the right programs / campaigns to drive sales funnel with marketing.
• Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns.
• Drive field readiness with insight, tools, and training to enable the customer–facing teams, internal and external partners to hit revenue and funnel objectives in partnership with Sales Enablement.
• Drive strategic planning and participate in product packaging / pricing rationalization, and build vs. partner/buy decisions in partnership with the product management teams to optimize market timing with market opportunities.
• Be the voice of the customer to market-facing leadership and development teams.
• Provide cross line of business executive visibility to go-to-market effectiveness.
• Manage the budget associated with Product Marketing activities and direct the spend to…