Product Marketing Manager

About the role:

eBay is seeking a dedicated and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for Advertising experiences s is a unique opportunity to become an integral part of the eBay marketing team, contributing to eBay's advertising business. The role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales/market teams.

We are looking for a Product Marketer experienced in crafting value propositions, positioning strategies, and encouraging tool adoption. You are also experienced in co-creating go-to-market and marketing plans with cross-functional partners. Context in e-commerce and small business is a benefit.

• Develop and deliver key strategies to attain business objectives with impact.
• You are responsible for the product value proposition narrative and go-to-market strategy for Advertising products and ensuring business success of our customers on eBay’s ecommerce platform.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization/expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Set benchmarks for success, and monitor progress towards goals for the product launches and in-market growth adoption of existing products or services.

• 5+ years of experience in product marketing
• Strong track record of developing product and go-to-market strategies at e-commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred
• Proven track record to drive innovation, and implement projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

Join eBay to drive product innovation for our buyers and market leadership in a dynamic e-commerce environment!

The applicable base pay range for this position is dependent on work location. The base pay range in the San Francisco Bay Area, New York City Metro and Seattle Metro is expected in the range below:

$135,200 - $180,500

The base pay range for all other U.S. work locations is expected in the range below:

$92,800 - $160,200

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive…