Senior Product Marketer

Senior Product Marketer page is loaded## Senior Product Marketerlocations:
Austin, TXtime type:
Full time posted on:
Posted Todayjob requisition :
REQ-12073#
** As passionate about our people as we are about our mission.
** Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun.

We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.
** SUMMARY
* * Q2 is looking for an experienced Senior Product Marketer to lead the narrative and go-to-market strategy for the Q2 Digital Banking Platform, with a focus on the Consumer product offering and the underlying platform that powers it. As an expert in and advocate for the digital banking industry, you will shape how Q2 defines, differentiates, and delivers modern digital banking experiences for financial institutions and their end users.
In this role, you will own the marketing strategy for Q2’s consumer digital banking solutions. You will partner closely with product management, engineering, sales, customer success, and marketing teams to define positioning, messaging, and go-to-market strategies that drive adoption, expansion, and long-term growth.
** RESPONSIBILITIES
* * Go-To-Market Strategy (Set the strategy)  
• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends,industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.  
• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to commercial digital banking including onboarding, industry-wide positive pay, better account reporting (ERP integration, cashflow forecasting, and instant payments), and SMB.  
• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.  
• Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.  
• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.  Messaging and Positioning (Tell the story)  
• Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.  
• Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.  
• Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.  
• Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.  Marketing Execution (Bring it to the masses)  
• Plans and executes product launches, coordinating…