Marketing​/Communications - Field Marketing

Overview

Pay Range: $50/hr - $60/hr

Job Description:

Plans, executes, and measures event and webinar marketing programs to grow sales pipeline and revenue for Field Sales organization.

• Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting, and identifies high performing topics relevant to finance leaders.
• Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Understands principles of Sales business/revenue/pipeline management. Strong content creation skills. And most importantly a Customer First Mindset.

• The Field Marketing role works with campaign managers, sales teams, and operations teams to optimize key areas of Demand Generation.
• The candidate should have a proven track record of 3-7 years as an outstanding performer in an IT/ITES organization handling Field, Product and or Digital Brand Marketing.
• He/she should be capable of rapid learning, ability to stretch and take on complex assignments of significantly larger scope and exhibit passion, energy and ambition.
• Demonstrate self confidence influencing key stakeholders to get the job done.

• Comprehensive understanding of marketing strategy including:
• Project management for events, ensuring seamless coordination among internal and external stakeholders.
• Marketing campaign creation, ensuring timely and effective execution.
• Content creation and strategy for key subject areas to support ongoing engagement and thought leadership.
• Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling.
• Microsite & landing page design concepts and technologies.
• Audience segmentation analysis and tools.
• Excellent written and oral communication and presentation skills.
• Ability to operate independently with minimal supervision.