Marketing Manager

Siteaware drives 100% quality assurance by providing a systematic, repeatable process that ensures consistency, reduces risk, and allows organizations to implement a new standard – achieving complete certainty every time, on every project.

• A Strategic, Hands on role planning, leading and executing company’s marketing strategy with a direct impact on company growth, brand awareness and pipeline
• A fast-paced, high-growth environment requiring strategic thinking and data-driven decision-making
• Reporting and working along company’s CRO and CEO

• Marketing Strategy & Execution:
  Develop and execute marketing plans aligned with business and growth objectives
• Category creation:
  Shape and define a new and existing narrative, market education, messaging development, positioning, and go-to-market strategy for an emerging category in the construction technology space
• Content & Storytelling:
  Create and manage compelling content across the customer journey (social, website, email, campaigns)
• Demand & Growth Marketing:
  Lead top and mid-funnel growth initiatives, including experimentation, optimization, and scaling new channels
• Account-Based Marketing:
  Lead and execute targeted marketing initiatives focused on high-value enterprise accounts, in close alignment with Sales and Revenue teams
• Marketing Automation & Lifecycle:
  Build and manage nurturing programs to improve conversion across the funnel

• You have at least 3 years of hands- on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing
• Experienced in executing multi-channel marketing programs while utilizing an automated and data-driven approach
• Strategic thinker with strong execution skills and attention to detail
• Experienced in performance marketing, growth, content, and lifecycle marketing
• A strong communicator who thrives in cross-functional environments
• Curious, proactive, and passionate about growth, innovation, and emerging marketing technologies
• Hold a bachelor’s degree in business administration, Marketing, Business, Communications, or a related field