Content Marketing Manager

Content Marketing Manager

(Full Time, Hybrid, Austin)

At Signpost, we're on a mission to reshape how home service businesses run their day-to-day. For most pros, communication and back‑office work get in the way of actually doing the job — leading to missed opportunities and stalled growth. We help home service providers stay responsive, organized, and connected with their customers, so they can focus on the work that matters.

We're looking for a Content Marketing Manager who can turn our mission, customer insights, and product strengths into compelling content that drives demand, builds trust, and positions Signpost as the go‑to communications and operations partner for home service pros.

• A strategic storyteller who can produce clear, compelling content across the entire funnel.
• Someone who understands how to craft narratives that attract, educate, and convert busy home service pros.
• A creator who's equally comfortable writing, editing, planning, and optimizing.
• A cross‑functional partner who loves collaborating with Product, Sales, and CS to turn insights into high‑impact content.
• A builder who can help shape a scalable content engine inside a fast‑moving, growing company.

• Content Marketing: 5+ years in SaaS companies or a similar fast‑paced environment.
• Full‑Funnel Content Creation: Blogs, landing pages, guides, scripts, email, and social.
• SEO & Organic Growth: Keyword research, search intent, and on‑page optimization.
• Industry Familiarity: Experience with SMB, home services, mar tech, or communications tools is a plus.
• Startup Mentality: Comfortable iterating quickly and building structure as you go.
• Cross‑Functional
  
  Collaboration:
  
  Proven ability to partner effectively with Product, Sales, and CS.

• Own the end‑to‑end content strategy across blog, website, email, social, ads, webinars, and downloadable resources.
• Produce full‑funnel content that supports awareness, conversion, and customer activation.
• Collaborate with product to create messaging and content for product launches, campaigns, and new initiatives.
• Build SEO‑driven content that grows organic reach and brings in qualified traffic.

• Competitive salary
• Competitive benefits – Medical, Dental, Vision, 401k
• Paid time off (PTO)
• Great Austin office space and a hybrid work schedule, spending time onsite on T/W/Th
• Work for, and be surrounded by, talented professionals who will help you thrive in your role
• Compensation range of $75K‑$85K annually, depending on experience

• 15‑20 minute intro call with recruiting department
• 30‑minute deep dive with our Director of GTM Strategy to discuss your background, this role, and the company
• 30‑minute team discussion with key stakeholders from marketing and product
• Work assignment to showcase how you approach problem‑solving and messaging
• Reference checks to confirm what we've learned throughout the process

Signpost hopes to hire great people and offer them the opportunity to showcase their abilities. We encourage you to submit your application below for this role if you feel you can be a strong leader and are looking for a chance to optimize your passion for developing copy and content that's backed by strategy, all within a nimble growth environment.

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