Marketing Specialist - B2C

PURPOSE

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects. The role involves developing high‑impact, just‑in‑time materials to increase adoption rates and ultimately make a difference in the lives of many people. Candidates must thrive in a high‑urgency, fast‑paced environment and be able to take on simultaneous challenges.

DEPARTMENT: Marketing

POSITION: Marketing Specialist / B2C

REPORTS TO: Director of Marketing

JOB CLASS: Exempt

• Collaborate with the Director of Adoption Marketing to identify strategic direction for participant adoption objectives
• Develop integrated, compelling traditional and digital marketing campaigns driven by performance data and target demographic data to increase program enrollments
• Gather feedback from internal and external stakeholders to produce impactful content that increases engagement among program participants
• Leverage demand generation skills to creatively and effectively capture the attention of participants
• Develop and execute strategies for all digital landscapes, including emails, text messages, microsites, and social media marketing
• Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
• Create, manage, and update content on internal and external-facing company microsites
• Drive development stimuler and management of co‑marketing and co‑branded participant enrollment materials for clients
• Collaborate with the Director of Marketing Automation to provide frequent data reports that reflect initiative efficacy and recommend strategy moving forward, including identifying email deliverability challenges
• Write, edit, proofread, and update client‑related content and communications in accordance with the style guide
• Manage agency and vendor relationships to ensure outsourced work is consistent, high quality, cost‑effective, and reflects branding specifications
• Manage participant contact lists, imports, and permissions
• Ensure the quality, accuracy, and timeliness of all participant engagement communications
• Ensure digital and print design is optimized for various delivery mediums
• Manage client demands and internal requirements while identifying and balancing competing priorities
• Conduct competitor research related to participant enrollment efforts
• Take on a variety of projects

• Excellent follow‑up and communication skills
• Excellent project management skills
• Quick learner of technical skills
• Superior proofreading skills
• Resourceful personality with exceptional attention to detail and layout consistency
• Experience working with clients and a variety of internal stakeholders
• Strong time‑management skills
• Ability to propose and develop ideas and plans proactively
• Ability to work independently and collaboratively with the team
• Ability to bring creative solutions to existing programs and processesacier
• Ability to drive strategic creative executions
• Advanced use of Microsoft Office Applications
• Professional and personable demeanor
• Knowledge of Adobe Creative Suite拥
• Excellent writer and detailed proofreader
• CRM and marketing automation experience

General office working conditions apply. The workstation is located in a pod area with little or no privacy. It involves extended মে periods of sitting at a workstation performing computer duties, with constant interruptions by personnel, visitors, and telephone calls. Some positions may be remote or hybrid; each department head determines work‑from‑home or hybrid assignments as needed.

Educationขึ้น: BA/BS in business, marketing or a related field preferred

Experience: 3 to 5 years marketing experience
1 to 2 years experience in the health and benefits industry

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.