Growth Marketing Analyst

Growth Marketing Analyst, Venmo

Pay Pal has been revolutionizing commerce globally for more than 25 years. We create innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. We empower consumers and businesses in approximately 200 markets to join and thrive in the global economy.

As a Growth Marketing Analyst, you will drive data‑informed decision‑making across Venmo’s lifecycle, paid media, and partnership channels. This role sits within the Growth Marketing team and serves as the strategic bridge between marketing and our analytics partners—ensuring data translates into action. You will own the marketing‑side analytics process: shaping requests, synthesizing outputs, and delivering performance narratives that drive decisions. You will also serve as the business owner of our measurement requirements, representing marketing’s needs as we evolve our attribution, incrementality, and reporting capabilities.

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co‑branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end‑to‑end implementation
• Monitor experiments post‑launch, identify insights, and optimize in‑flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

• 3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience

• Own weekly and monthly performance reporting for Marketing, synthesizing data from multiple sources into clear narratives with actionable recommendations
• Partner with channel and product marketing leads to analyze campaign performance, identify trends, diagnose issues, and surface optimization opportunities
• Develop visualizations and presentations that make complex data accessible to marketers and leadership
• Manage the analytics request pipeline for Growth Marketing—scoping briefs, clarifying requirements, and ensuring analyses are set up for actionable outcomes
• Partner with Marketing Analytics, Marketing Effectiveness, and Product Analytics to translate their outputs into marketing strategy and action
• Serve as the business owner of marketing measurement martech requirements, ensuring our technical needs are clearly defined and represented in roadmap discussions
• Identify patterns across campaigns and channels that inform investment decisions and test design
• Support marketing planning with data synthesis, scenario modeling, and performance benchmarking
• Build frameworks and documentation that enable marketers to self‑serve on routine data questions

• 5+ years in marketing analytics, growth analytics, or marketing strategy roles—ideally in consumer fintech, payments, or digital commerce
• Proficiency in SQL and experience with at least one programming language (Python or R) for data exploration and validation
• Hands‑on experience with enterprise BI tools (Tableau, Looker, or similar) to build and modify dashboards
• Proven ability to synthesize data from multiple sources and translate it into strategic recommendations
• Working knowledge of marketing measurement: attribution, incrementality, cohort analysis, and how these connect to business decisions
• Excellent communication skills—able to build a narrative from data and present it clearly to marketers and executives
• Experience working in matrixed environments, partnering with analytics teams you don’t directly manage
• Familiarity with lifecycle marketing metrics (engagement, retention, LTV) and omnichannel measurement challenges
• Exposure to Marketing Mix Modeling or econometric approaches to marketing measurement is a plus
• Bachelor’s degree or equivalent work experience required
• Financial services/fintech experience is a plus but not required

Pay Pal is committed to fair and equitable compensation…