Senior Marketing Manager

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** As passionate about our people as we are about our mission.
** Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun.

We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.
** SUMMARY
* * We are seeking a Senior Marketing Manager to take full ownership of the marketing strategy, planning, and execution for our Digital Banking product line. This is a highly collaborative role, working cross-functionally with Product Marketing, Communications, Content, Brand, Sales, Customer Success, and Product teams. The Senior Marketing Manager will coordinate and report on all marketing activities and campaigns for their assigned business line, ensuring integrated plans drive business results and align with broader company objectives.
** RESPONSIBILITIES**:
• Work across the internal marketing team (comms, product marketing, content, field marketing and more), to build an integrated campaign strategy that meets our awareness and demand gen goals
• Develop compelling marketing campaigns, aligned with sales,that drive demand for Q2 products and services;
Campaigns may include a variety of channels from email, digital, virtual events, and more
• Regularly test innovative concepts to identify new ways to drive results
• Define, document and execute end-to-end project plans that move a campaign from initial concept to successful delivery seamlessly in coordination with key stakeholders
• Partner with the broader Marketing and Sales organization to leverage deep customer insights in order to define and shape ongoing campaigns to ensure they serve the needs of Q2 and its customers to deliver appropriate business results
• Work with teams outside of Marketing (product, emerging business, sales, etc.) to support the overall vision and mission of the business out into the target market
• Leverage marketing technology to execute, track and report on campaign activity and success (Salesforce, Marketo, Confluence, Wrike, etc.)
** EXPERIENCE AND KNOWLEDGE**:
• Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6 years of experience; or equivalent related work experience.
• Understanding of B2B product marketing and product management preferred
• Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software.
• Excellence in metrics and measurement of demand gen campaign success is key.
• Demonstrate exceptional communication/presentation skills, both written and verbal.
• Understand Q2’s target customers, their pains, and how Q2 is uniquely suited to help them
• Understand competitors and their offerings, and ability to position Q2 to win against them
• Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects
• Experience in project management tools such as Wrike, preferred
• Experience with Salesforce reporting, dashboards and campaigns required
• Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders
• Prone to action, results focused, KPI focused
• Must be able to thrive in a fast-paced environment
* This position requires fluent written and oral…