Vertical Product Marketing Lead, Tech - Product and Client Solutions

Vertical Product Marketing Lead, Tech - Product and Client Solutions

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The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the Tik Tok platform. We are consultative and trusted partners to the Gobal Business Solutions (GBS) & Product partners, driving revenue by landing products and solutions in market, through a vertical lens.

Tik Tok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: CPG, Media & Entertainment...). This individual will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the Go-To-Market strategies and identifying customer pain points.

They would support and be part of a best‑in‑class team that has in‑depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across Tik Tok.

• Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus.
• Be focused on revenue & scaled activation and solution selling through Sales enablement.
• Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
• Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc).
• Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.
• Demonstrate a strong understanding of the broader Tik Tok ecosystem and competitive landscape to develop strong vertical activations with our solutions.

• Be revenue-driven and revenue-guided in all decisions.
• BA/BS degree.
• 5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus.
• Expertise and mid-funnel and lower funnel performance experience.
• 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role).
• Experience partnering with and influencing product teams to represent market requirements.
• Experience partnering with and influencing sales teams and developing go-to-market strategies.

• 3+ years of Lower-funnel and Mid-funnel/performance advertising experience.
• Strong communication and case-building experience.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.