Marketing Manager, Texas McCombs

* Create a coordinated and comprehensive annual marketing strategy in collaboration with graduate admission subject matter experts and program directors to engage and influence prospective students.
* Develop content, messaging and communications strategies to attract and convert prospective students into the graduate program recruitment pipeline.
* Maintain knowledge of McCombs graduate programs, target personas, messaging strategies and competitive differences.
* Seek and obtain consultation and alignment from program directors, leadership, and stakeholders around the school on the marketing and content plan.
* Maintain knowledge of digital marketing best practices and digital marketing compliance best practices (FERPA, GDPR, etc.).
* Serve as a resource on Marketo and marketing automation for other McCombs marketers.
* Optimize lead generation & lead nurturing processes through email campaigns, content marketing, paid media, SMS (text) and social media channels using Marketo (marketing automation platform).
* An in-depth understanding of marketing automation strategies and the ability to problem-solve and work well with others is a critical component
* Ability to prioritize and execute multiple projects within established time frames/budgets
* Experience working directly with business partners to understand objectives and articulate the impact of digital media strategies, campaigns and tools
* Ability to effectively communicate and present ideas, recommendations and data stories
* Experience with event marketing and supporting with recruiting events/fairs or like events
* Experience working within all marketing channels with an emphasis on digital and email marketing
* Experience with a marketing funnel and enrollment pipeline
* Highly innovative and self-directed
* Client-service oriented mentality
* Expertise in Microsoft Excel and other Office software
* Experience working in a website content management system
* Experience working with a project management tool
* Experience working in a marketing automation platform
* Experience working in an enterprise-level CRM
* Strong knowledge of or desire to learn and master Marketo and Salesforce
* Bachelor's Degree in marketing, communications or related fields
* 6+ years of marketing program development experience
* Experience working in Marketo
* Experience working with Salesforce CRM with a higher education focus
* Experience working with Asana
* Experience working in Google Analytics
* Experience using Canva or similar tool to design marketing materials
* Experience working in Higher Education
* 3+ years of setting up and analyzing PPC and SEO/SEM performance
** Start Here, Change the World
** At The University of Texas at Austin, tradition meets innovation in the heart of a city that frequents lists of the best places to live and work. Named by Forbes as one of America's Best Large Employers for the sixth year in a row in 2025, UT offers both a dynamic work environment and a gateway to vibrant local culture.

Whether you're at the forefront of the student experience, conducting world-changing research or supporting the engine that drives Texas’ flagship university, working at UT means making a lasting impact on our city, our state and our world.

Our more than 20,000 faculty and staff empower 55,000+ students to challenge ideas, pursue passions and shape their futures. Joining UT, you’ll become part of a community dedicated to making a meaningful impact on campus and throughout the world.

Please see our .
** Comments and Inquiries:
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