Vice President & Product Marketing

THE ROLE

At Flo Sports, we're on an exciting mission to grow 20+ sports categories, providing avid fans with unmatched coverage of the sports they're passionate about. We're seeking a strategic and innovative Vice President of Growth and Product Marketing to:

Reporting to the CMO, you'll drive measurable growth in subscribers and retention to foster long-term, sustainable growth for Flo Sports. Your role will focus on implementing effective programs to acquire new subscribers, re-engage former customers, enhance engagement of existing subscribers, and identify new opportunities to maintain profitability goals. You'll equip our entire organization with a deeper understanding of target markets, key messages, pricing strategy, and customer segments.

As a senior marketing leader, you'll work closely with Product, Engineering, Finance, and BI partners, developing robust business processes and nurturing strong cross-company relationships to ensure alignment and successful execution of our growth initiatives.

This role is based in Austin, TX. Due to its cross-functional nature and high visibility reporting to the CMO, onsite presence is required 4–5 days per week.

• Minimum 15+ years of experience in growth, marketing, or related roles, with a diverse background spanning sports, entertainment, and/or streaming industries — preferably in subscription-based businesses

• Previous hands-on experience in building and overseeing Product Marketing, Performance Marketing and Lifecycle Marketing Teams

• Extensive knowledge of subscription-based business models and customer retention strategies, with a clear understanding of their impact on growth opportunities

• Previous experience building and overseeing performance marketing initiatives, including media mix optimization and attribution modeling.

• Ability to excel in a dynamic, fast-paced environment, demonstrating agility in decision-making and delivering impactful results within tight time frames

• Advanced analytical capabilities, with a data-driven approach to decision-making and marketing strategy optimization

• Outstanding leadership and communication skills, with experience in managing cross-functional teams and fostering collaborative relationships

• Strong executive presence, with experience crafting and presenting compelling narratives to senior leadership and influencing strategic direction

• Experience in streaming services and subscription-based businesses.

• A background in Product Management and/or Data Science.

• A STEM degree.

• Growth Goal: You will be responsible for achieving a critical high-level growth revenue target vital to the company's success. This role requires you to strategically allocate resources, coordinate efforts across departments, and consistently track progress toward this goal.

• Funnel Optimization: You will craft and execute a comprehensive growth strategy spanning the entire customer funnel, ensuring alignment across all initiatives. This includes a robust acquisition strategy for the top of the funnel, and optimizations at the middle and bottom to reduce friction and increase completion and conversion rates.

• Product Marketing: Oversee product marketing initiatives, including developing positioning, pricing, messaging, paywall and go-to-market strategies; and seamlessly integrate product marketing throughout the customer lifecycle.

• Performance Marketing: Own a multi-million-dollar budget to drive user growth across paid media channels. Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth.

• Lifecycle and Retention: You will take ownership of our existing subscriber…