Integrated Marketing Manager

Integrated Marketing Manager (Austin-Based)

Location:

Austin, TX (in-person)

Reports to:

Director of Marketing

GOOD GOOD is looking for a creative, strategic, and hands‑on Integrated Marketing Manager to own our social strategy, day‑to‑day execution, and community presence across platforms—while bringing the brand to life in Austin through activations, creator moments, and culture‑driven storytelling.

This role blends content creation, strategy ownership, community building, and agency management. You’ll be responsible for how GOOD GOOD shows up online, how we connect with our audience in DMs and comments, and how we turn real‑world moments into scroll‑stopping content.

• Create, capture, and edit engaging short‑form content for Instagram, Tik Tok, and other platforms
• Own content creation across product launches, campaigns, influencer moments, events, founder/leadership content, and evergreen brand storytelling
• Capture high‑quality iPhone‑first video and stills, including behind‑the‑scenes, lifestyle, food, and in‑motion moments
• Ensure all content aligns with GOOD GOOD’s visual identity, tone of voice, and brand standards
• Edit content for both organic and paid social, with a strong understanding of what performs

• Create, own, and evolve the social strategy across platforms
• Define content pillars, platform goals, and success metrics
• Own the social content calendar, scheduling and publishing across all platforms
• Publish posts, stories, Reels, Tik Toks, and lead periodic Tik Tok Lives
• Manage IG Highlights, broadcast channels, giveaways, collaborations, and community moments
• Track performance and surface insights on what’s resonating and the why or why not

• Act as a frontline brand ambassador for GOOD GOOD
• Be active daily in DMs, comments, and tagged content, building genuine relationships with our community
• Engage in an on‑brand, thoughtful, and timely manner
• Identify brand advocates, creators, and superfans through social interactions
• Flag FAQs and feedback to the broader team

• Stay deeply tapped into emerging trends, formats, sounds, creators, and platform updates
• Proactively pitch new content series, reactive moments, and creative concepts
• Identify opportunities to grow reach, engagement, and cultural relevance
• Support organic creator amplification and reposting strategies

• Help identify and vet creators for paid and organic partnerships
• Support influencer seeding, content tracking, and reposting
• Assist with campaign‑based influencer guidelines and toolkits
• Partner to support creator and influencer invite lists for events and activations

• Bring GOOD GOOD to life locally through Austin‑based activations, pop‑ups, tastings, events, and partnerships
• Build relationships with local creators, cafés, studios, and community groups
• Turn every activation into content — and every piece of content into a story
• Be a visible, on‑the‑ground representative of the brand in Austin

• Support quarterly campaign recaps, and influencer summaries
• Track KPIs including reach, engagement, growth, and content performance
• Monitor competitor benchmarks and industry trends to inform strategy

• Proactively pitch platform‑native content ideas featuring GOOD GOOD leadership
• Capture behind‑the‑scenes moments including tastings, meetings, travel, product development, and brand moments
• Provide light direction during capture to ensure content feels natural and on‑brand
• Edit and publish founder/leadership content while maintaining a cohesive GOOD GOOD voice

• Partner closely with Operations, Marketing, E‑commerce, and Sales teams
• Align content with campaigns, launches, and retail moments
• Maintain clear communication to ensure timelines and priorities stay on track

• Serve as a secondary point of support in Gorgias, responding to marketing‑related customer inquiries such as promotions, product questions, availability, ingredients, digital orders, and campaign‑related…