BBQ + Beer Community Marketing Specialist

BBQ + Beer Community Marketing Specialist

Join YETI as the BBQ + Beer Community Marketing Specialist and help grow brand awareness among BBQ and beer enthusiasts. This role represents YETI at events, manages ambassador relationships, and tailors marketing efforts to these communities.

• Cultivate and manage relationships with YETI’s BBQ and Beer ambassadors.
• Build and maintain partnerships with global barbecue and beer industry brands.
• Drive experiential activations for YETI at BBQ events, beer festivals, and related community events.
• Contribute to the development of content for YETI’s website, blog, and advertising campaigns.
• Support BBQ and beer-focused social media content.
• Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences.
• Collaborate cross‑functionally to ensure authentic and effective communication to these communities.
• Travel frequently (30%+), with seasonal variation based on event schedules.

• 2+ years of professional experience in the BBQ or beer industries with a deep personal passion for both.
• 2+ years of marketing, advertising, or media experience, preferably with consumer brands or agencies.
• Proven success in event activation, brand partnerships, and working with personalities or ambassadors.
• Strong strategic marketing skills with the ability to articulate and execute a clear vision.
• Excellent interpersonal, written, and verbal communication skills.
• Ability to manage budgets and deliver high‑quality programs on time and within scope.
• Highly organized, creative, and capable of prioritizing in fast‑paced, entrepreneurial environments.
• Deep knowledge of BBQ and Beer culture and regional styles.
• Bachelor’s degree required.
• Alignment with YETI’s Core Values and passion for the brand and community.

to learn about the benefits and perks YETI offers.