Senior Email Marketing Manager

Base pay range

$/yr - $/yr

As Senior Email Marketing Manager, you own and evolve the company’s email and SMS communication strategy, driving engagement, conversion, and revenue through personalized, data‑driven campaigns. You connect marketing automation with sales outcomes, ensuring timely, compliant, and performance‑oriented outbound communications.

• Lead Generation & Conversion – Design, execute, and optimize automated email and SMS campaigns that convert prospects into qualified leads using behavioral, transactional, and demographic data. Continuously test subject lines, creative, cadence, and timing to boost open, click‑through, and downstream conversion rates.
• Customer Nurture & Lifecycle Marketing – Develop lifecycle programs to engage existing customers with educational content, market updates, and product messaging, reinforcing trust during highly volatile market periods.
• Marketing & Sales Alignment – Partner with sales and operations teams to integrate campaigns seamlessly with CRM systems, implement lead scoring, engagement signals, and automated follow‑ups that prioritize high‑intent prospects and support sales productivity.
• Performance Measurement & Optimization – Own reporting and attribution for email and SMS campaigns, tracking impact on inquiries, consultations, and closed revenue. Translate data insights into actionable optimization strategies.
• Compliance & Brand Stewardship – Ensure all communications comply with regulations such as CAN‑SPAM and TCPA, maintaining a professional, educational tone aligned with brand credibility and customer trust.

• Hands‑on experience with email & SMS platforms such as Klaviyo, Iterable, or Salesforce Marketing Cloud
• Demonstrated success with segmentation, A/B testing, and lifecycle automation
• Strong analytical mindset, experienced in CRM‑driven environments
• Ability to collaborate effectively with sales, compliance, and cross‑functional partners
• Experience in regulated or compliance‑sensitive industries preferred

Mid‑Senior level

Full‑time

Marketing

Consumer Services