Senior Manager, Consumer Integrated Marketing - Verticals Habituation and Affordability

Overview

Senior Manager, Consumer Integrated Marketing – New Verticals Habituation & Affordability

As a Senior Manager, Consumer Integrated Marketing – New Verticals Habituation & Affordability
, you will lead strategies that deepen engagement and drive retention for Door Dash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll own how we turn new customers into loyal, habitual users and how we communicate value and affordability levers across categories.

This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact. You’ll manage a team of two and collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel.

• Own the Habituation and Affordability vision:
  Define the strategy, goals, and roadmap for driving repeat engagement and communicating Door Dash’s value proposition across New Verticals.
• Lead integrated go-to-market planning:
  Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
• Act as the voice of the customer:
  Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
• Partner cross-functionally:
  Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while aligning with Product, Strategy & Ops, Analytics, and Finance on business objectives.
• Balance growth and efficiency:
  Develop acquisition and retention strategies that maximize impact within set budgets, leveraging experimentation, testing, and performance analysis.
• Build and lead a high-performing team:
  Manage and mentor a team of three, fostering curiosity, collaboration, and accountability.
• Stay ahead of the curve:
  Track key metrics, cultural trends, and competitive insights to evolve how Door Dash shows up for customers in value and habit-building moments.

• 8+ years of marketing experience in a corporate or startup environment, ideally within tech, eCommerce, or CPG across corporate and startups
• Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth.
• Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.
• A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
• Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
• Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.
• A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for “why” before the “what.”
• A bias for action and ownership — you’re dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.
• 2+ years of people leadership experience, with a passion for developing and mentoring high-performing marketers.
• Bonus:
  Experience in paid marketing, SEO/SEM, or lifecycle optimization.
• Education:
  
  Bachelor’s degree required; MBA preferred.

We expect this position to be filled by 12/22/25.

Compensation includes base salary with a national base pay range of $149,600—$220,000 USD, with opportunities for equity grants. Door Dash offers a comprehensive benefits package including medical, dental, and vision benefits, 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits match, and a variety of paid holidays and leave options. Details vary by location.

Door Dash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer…