Sr Manager, Product Marketing

Company Overview

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management.

Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world‑class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at , and connect with us on Linked In, Instagram, and Twitter.

Are you a seasoned product marketing professional ready to lead a team while staying close to the work? Planview is a fast‑growing global SaaS company building the future of connected work for some of the largest companies in the world. As Sr. Manager, Product Marketing
, you'll lead a team of 3 product marketers while maintaining hands‑on responsibility for key go‑to‑market initiatives. You'll balance strategic thinking with tactical execution, driving market positioning and GTM strategies that directly impact pipeline, bookings, and customer retention across our portfolio.

You’ll lead and mentor a high‑performing product marketing team while collaborating daily with cross‑functional partners across product management, demand generation, sales, customer success, and content strategy. This role offers the opportunity to shape both team development and market strategy, making decisions that influence go‑to‑market success across multiple solutions.

• Lead and develop your team – Manage, coach, and mentor a team of 3 product marketers, setting clear objectives, providing regular feedback, and fostering their professional growth while establishing product marketing best practices across the team.
• Own strategic GTM initiatives – Develop and execute go‑to‑market strategies for major product launches and cross‑solution initiatives, working autonomously to drive decisions that impact opportunity pipeline and bookings across your portfolio.
• Drive market and competitive intelligence – Establish your team as experts on target markets, buyers, and competitive landscape. Synthesize market trends and buyer insights to inform product strategy in partnership with product management, while guiding your team to deliver actionable intelligence to sales, marketing, and customer success.
• Craft differentiated messaging and positioning – Lead the development of compelling, differentiated messaging frameworks and positioning strategies that resonate with target buyers. Balance strategic narrative development with hands‑on content creation for high‑impact assets.
• Build influential cross‑functional relationships – Partner with senior stakeholders across product, sales, marketing, and customer success to align on priorities, solve complex GTM challenges, and ensure seamless execution of strategic initiatives.
• Enable revenue teams at scale – Develop comprehensive enablement strategies and high‑impact assets that drive win rates, sales velocity, and customer adoption. Train and support sales and customer success teams on messaging, positioning, and competitive differentiation.
• Represent Planview externally – Build relationships with industry analysts, participate in customer conferences and industry events, and develop thought leadership content that elevates Planview's market position.
• Drive content strategy and execution – Guide content development that converts leads and…