Director Of Membership & Development

About TPEA

At TPEA, we are committed to making a meaningful impact on the lives of those who have selflessly dedicated themselves to serving the people of Texas. With a proud history spanning almost 80 years, TPEA is an association that advocates for the protection of the salaries and quality benefits that our state employees and retirees deserve. These benefits are the foundation that allows Texans to wholeheartedly pursue their careers in public service.

The Director of Membership & Development plays a key role in growing and sustaining TPEA’s membership base while developing strategic partnerships and revenue opportunities. Working closely with the Director of Marketing and Communications, this individual will report directly to the Executive Director and lead membership recruitment and retention efforts, foster relationships with members and partners, and support revenue development initiatives to advance the organization’s mission.

This position manages TPEA’s Membership and Marketing Specialist as well as TPEA’s Recruiters. At TPEA, this role is both strategic and hands‑on, requiring strong relationship-building, sales, and project management skills.

• Develop and implement overall membership growth and retention strategies to meet organizational goals.
• Design, manage, and implement campaign strategies to recruit, engage, and retain members.
• Manage the full membership lifecycle, from lead conversion, onboarding, renewal, and retention to reduce churn and increase overall membership acquisition and retention rates.
• Oversee management of the membership database for data accuracy, track and report membership metrics and report on growth, retention, and engagement for data-driven decision making.
• Utilize data analysis to identify trends and opportunities for enhancing membership engagement and retention.
• Direct and manage recruitment strategies, tactics, and collateral requests of the external membership recruitment team.
• Collaborates with the Director of Marketing and Communications to create compelling value propositions, promote benefits, and ensure alignment in organizational communications (newsletters, surveys, email, and social media content) to drive engagement and increase member satisfaction.
• Creates initiatives and organizes and executes member events, educational webinars, and networking opportunities to drive value and deepen member connections and address the needs of current and prospective members.
• Develop and manage a membership volunteer and/or loyalty program to further engage memberships.
• Collaborate cross-functionally to identify member/audience needs, including market segment assessments.
• Initiate and manage strategic partnerships to bolster member recruitment and retention.
• Work closely with colleagues to enhance existing and develop new membership resources, benefits, opportunities, and pricing structures.
• Partner with the Director of Marketing and Communications to devise targeted marketing campaigns and outreach initiatives.
• Collaborate with various departments to implement engagement-enhancing programs based on member research.

• Identify and cultivate relationships with corporate sponsors, benefit partners, and other stakeholders.
• Work in partnership with the Executive Director in securing sponsor ships, benefit partners or other revenue stream stakeholders.
• Develop a revenue sponsor package and/or other revenue-generating campaigns that align with organizational goals.
• Research new revenue streams, partnership opportunities, and funding prospects.
• Represent the organization at external meetings, conferences, and networking events to promote membership and partnership opportunities.

• Manage the Membership and Marketing Specialist as well as TPEA Recruiters.
• Act as a liaison to volunteers, consultants, and outside vendors as needed.
• Maintain accurate records in CRM/database systems.
• Assist in developing marketing materials related to membership and sponsorship.
• Collaborate with the communications team to ensure cohesive messaging across all platforms.
• Support other organizational initiatives and events as needed in a small-team environment.
• Ser…