Executive Producer - University of Texas

Position Title:

Executive Producer - University of Texas

R100932

Austin, TX

Full time

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences.

With data‑based solutions for a 365‑day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people‑first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Powering the connection of fans to the brands and experiences they love.

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

• Lead the creation of original, branded, and NIL video and social content with school partners to grow fan engagement and drive revenue for local sales teams.
• Collaborate with property NIL staff and sales teams to identify, develop, and execute content‑driven partnership opportunities.
• Oversee project management for all productions, ensuring timelines, staff efficiency, and workflows operate at peak effectiveness.
• Develop innovative content offerings across sponsorship, brand integration, and NIL that support athletics priorities and revenue objectives.
• Manage the full production schedule and resource allocation for local, national, and NIL content; build and maintain a proactive, year‑round content calendar.
• Oversee creative development from concept to delivery, including writing, scheduling, producing, shooting, and supervising edits for university projects.
• Partner with the Director of Content and the University of Texas production teams on creative development for all Learfield‑led content.
• Work directly with the Property Sales Team to ideate and pitch content solutions for client partnerships; lead or support sales presentations as needed.
• Collaborate with Property General Manager to develop an optimized content strategy and calendar that maximizes revenue potential.
• Work closely with athletic department content teams to create platform‑specific content aligned with the voice and tone of each social handle, including emerging platforms.
• Produce, write, direct, and shoot live‑action content at the university.
• Manage a team of producers and content creators across original, branded, and NIL initiatives; ensure high‑quality output across all verticals.
• Serve as primary creative and production point of contact for internal stakeholders and school partners.
• Ensure that all content meets the highest standards of quality within budget and schedule constraints.
• Collaborate across internal and external departments to ensure all deliverables are met for successful campaign and content launches.
• Lead as the creative and executive producer on all active projects.
• Act as a liaison between the school's athletics content team, Studios' centralized content team, and local/national sales teams.
• Optimize social distribution and promotion strategies using data and trends to refine creative decisions.
• Hire and supervise third‑party production crews as needed.

• 12+ years of experience in sports or entertainment creating, writing, producing, and directing video content.
• Hands‑on…