Chief Operating Officer

Reports to: Chief Executive Officer (CEO)
Department: Officers/Executive Leadership
Purpose: The COO is responsible for leading and scaling the operations of Excel Fitness, including Club Operations and Fitness/Personal Training (PT), to deliver operational excellence, revenue growth, and exceptional member experience. As a key member of the executive leadership team, the COO is accountable for the day-to-day performance and scalability of the company’s operations and partners across the organization to ensure Excel is positioned for long-term growth and success.

• Provide executive oversight of all Club Operations and Fitness/PT services, ensuring consistency, efficiency, and best-in-class member experience across locations.
• Establish scalable, repeatable operational processes that improve member satisfaction, retention, and financial performance.
• Partner with senior leadership to design, pilot, and scale the Fitness/PT service offering as a primary revenue and EBITDA growth driver.
• Lead innovation and expansion of additional services to members to diversify revenue streams, drive same-store sales, and strengthen member engagement.
• Improve four-wall economics through disciplined cost management, efficient labor models, and scaling of Fitness/PT and new ancillary revenue streams.
• Lead operational integration of acquisitions, ensuring seamless club-level execution and realization of synergy and value creation targets.
• Oversee vendor management across key operational categories (Matrix Fitness, Listen
  360, Eco Fit, and others); monitor performance, conduct evaluations, and lead RFPs to optimize service quality and cost efficiency.
• Partner with Real Estate, Construction, Marketing, Member Support Center, HR, Finance, and IT to ensure operational initiatives are well supported and aligned with company priorities.
• Monitor and deliver against operation KPIs, including same-store sales, net member growth, PT revenue, member retention/churn, and member satisfaction to meet or exceed projections.
• Deliver clear reporting and insights to the CEO, executive team, board, and key stakeholders.
• Build and lead a high-performing Operations and Fitness/PT leadership team; recruit, develop, and retain talent to create a bench of leaders capable of running a scaled, multi-unit portfolio.
• Spend meaningful time in the field, occasionally visiting clubs to engage with leaders and staff, observe operations firsthand, and gather insights.
• Uphold and reinforce the Excel Fitness and Planet Fitness brand identity across all clubs.
• Represent Excel Fitness with Planet Fitness CSC, industry organizations, business partners, and service providers.
• Collaborate with private equity partners and the executive team on long-range planning, capital strategies, and business performance reviews.

• Bachelor’s degree or equivalent in business or related field required. Master’s degree preferred. Equivalent related work experience or a combination of experience and education may be considered in lieu of degree.
• At least 15 years of progressive multi-unit operations leadership experience and at least 10 years of direct upper management and leadership experience required.
• Experience in fitness, health club, hospitality, or other multi-unit, service-based industries strongly preferred.
• Proven ability to lead large-scale operations, deliver consistent member experiences, and manage full P&L accountability with a focus on four-wall economics.
• Demonstrated success leading revenue-generating programs, ideally including Fitness/PT.
• Demonstrated success designing, scaling, and operationalizing revenue-generating services, ideally including Fitness/PT, into a material contributor to EBITDA.
• Skilled operator in cost management, labor optimization, and operational scalability; capable of standardizing processes across a large portfolio.
• Skilled at change leadership and fostering alignment during periods of growth and acquisition.
• Strong track record of change leadership, acquisition integration, and operating within a private equity-sponsored portfolio company.
• Excellent communicator and collaborator with the ability to build trusted…