Director, Product Marketing

Overview

Contentstack is on a mission to deliver the world's best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands depend on the platform to rise above the noise in today’s crowded digital markets and gain their competitive edge. Contentstack and its employees are dedicated to the customers and communities they serve, with a tradition of giving back globally through programs like Contentstack Cares, including support of Pledge 1% and Girls Who Code.

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We’re looking for a Director of Product Marketing who thrives at the intersection of product, marketing, sales, and strategy, and who can translate a complex, evolving platform across CMS, DXP, data, and AI into clear, differentiated value for the market. This role requires a challenger mindset, someone who constructively pushes product teams, challenges assumptions, and sharpens roadmap decisions with real market insight, while serving as a true bi-directional partner who ensures customer, sales, and competitive intelligence flows seamlessly into and out of Product.

You are commercially driven and see launches through to adoption and revenue impact, relentlessly competitive in understanding the market landscape, and deeply customer-first, anchoring strategy in outcomes rather than features. Above all, you bring a builder mentality, comfortable creating structure where it's needed and evolving it as Contentstack continues to scale. Contentstack is an AI-forward company, and we expect all candidates to bring practical experience using AI tools and technologies as a core part of how they work, learn, and drive impact.

If you're passionate about telling our story and thrive in a fast-paced environment, we'd love to hear from you.

• Build, lead, and scale a high-performing Product Marketing team
• Set the PMM operating model across launches, messaging, competitive intelligence, and adoption
• Serve as the connective tissue between Product, Marketing, Sales, and Customer Success

• Own Contentstack's product messaging and positioning across CMS, DXP, personalization, and AI
• Translate technical capabilities into compelling, customer-centric stories
• Ensure consistent narratives across product, brand, demand, sales enablement, and executive storytelling

• Lead end-to-end product launches—from roadmap alignment to external activation
• Partner with Product to define launch tiers, success metrics, and post-launch adoption plans
• Ensure launches drive real usage and revenue impact, not just awareness

• Partner with Product, Sales, and Finance on pricing and packaging strategy
• Define value-based packaging that aligns customer outcomes with monetization
• Support pricing changes with clear rationale, enablement, and market readiness

• Build a world-class competitive intelligence function
• Deeply understand the CMS, DXP, personalization, and AI landscape
• Arm Product and GTM teams with insights to outflank competitors, not just react to them

• Lead technical marketing for developers, architects, and digital teams
• Ensure clarity around APIs, composability, integrations, and AI capabilities
• Act as a domain expert in CMS / DXP products and modern digital experience architectures

• Serve as the product adoption lead, particularly for AI-driven capabilities
• Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing)
• Define adoption goals, feedback loops, and success metrics to accelerate time-to-value

• 10+ years of Product Marketing experience in B2B SaaS
• Proven strategic leadership experience, along with team and talent development experience
• Experience launching and scaling complex, technical products
• Hands-on experience with AI-powered solutions or platforms (shipping, positioning, or adoption)
• Product launches at scale
• Messaging, positioning, and narrative development
• Executive-level storytelling
• Pricing and packaging strategy
• Technical marketing for developer and digital audiences
• Comp…