DemandGen Specialist

Swoon is actively seeking a Demand Gen Specialist to join the team! THIS IS A PART-TIME ROLE THAT WILL BE 20 HOURS A WEEK! What your day-to-day will look like?

• Audit, rebuild, and optimize Hub Spot (lifecycle stages, lead scoring, workflows, attribution tracking, dashboards) to create a clean, measurable marketing-to-sales funnel.
• Design, launch, and continuously optimize multi-touch outbound sequences in Apollo (email + Linked In), including segmentation, personalization, and A/B testing to drive qualified discovery meetings.
• Implement and manage email deliverability infrastructure (domain warming, SPF/DKIM/DMARC, inbox rotation, bounce monitoring) to protect sender reputation and improve reply rates.
• Build and manage top-of-funnel programs including programmatic SEO landing pages, nurture workflows, bi-weekly newsletter distribution, and developer-focused content operations.
• Plan, launch, and optimize paid acquisition campaigns (Google Ads and Linked In Ads), managing budget allocation and reporting on CPL, CPC, and demo conversion performance.
• Monitor developer communities (e.g., Dev Ops/SRE forums, Discord, Reddit, Git Hub) to identify engagement opportunities, coordinate founder responses, and surface sponsorship/event opportunities.
  
  Own marketing-to-sales alignment by defining MQL criteria, briefing SDRs weekly on high-priority accounts and intent signals, ensuring clean lead routing, and reporting on meetings booked, show rates, and overall pipeline performance.

• 3+ years in B2B SaaS demand generation or marketing operations
  , ideally within developer tools, infrastructure, observability, or Dev Ops-focused products targeting technical buyers.
• Deep hands‑on Hub Spot expertise — ability to build workflows, lifecycle stages, lead scoring models, attribution tracking, reporting dashboards, and manage full‑funnel automation without external support.
• Experience with Apollo (or similar outbound sequencing tools) — proven ability to build multi‑touch email + Linked In sequences that generate replies and meetings from technical personas (SRE, Dev Ops, VP Engineering, CTO).
• Strong understanding of email deliverability best practices
  , including SPF/DKIM/DMARC setup, domain warming, inbox rotation, sender reputation management, and bounce monitoring.
• Paid acquisition experience
  , including Google Ads and Linked In Ads campaign setup, budget management, A/B testing, and performance optimization focused on demo requests and pipeline creation.
• Startup operator mindset — comfortable building demand gen systems from scratch in a lean environment, operating autonomously without a marketing team, and working directly with founders.
• Ability to write credibly for a technical audience
  , with working familiarity of Dev Ops/SRE/observability concepts (e.g., logs, Open Telemetry, infrastructure tooling) to create messaging that resonates with engineering leadership.

Contract Role – 6-12 month contract with possibility to turn permanent

Remote – Must reside in the United States

On‑Site -- Monday – Friday

Hours – 20 hours a week – Flexible schedule – we care more about output, not hours

Hourly Rate - $65.00 - $75.00 an hour

Work Authorization – Must be a US Citizen or Permanent Resident – C2C, C2H, and Sponsorship are NOT available