Audience Insights & Intelligence Lead, AWS Global Executive Marketing

Description

AWS is seeking an experienced marketer to develop and evangelize customer insights and intelligence about the executive audience. This role will be responsible for cultivating deep customer understanding, influencing research investments, and creating scalable mechanisms that enhance AWS's collective knowledge about this valuable audience. The position will work with a variety of cross‑functional partners to define personas, modernize customer experiences, and map cross‑channel customer journeys.

This role sits within the AWS Global Executive Marketing organization (GEM). GEM is focused on building and deepening AWS’ relationship with executive customers, who play a significant role in shaping the future of cloud computing and AI. The role will be part of GEM’s Audience Strategy and Enablement team. Our vision is to enable all of AWS to deliver executive customers a coordinated and consistent experience.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

• Develop Personas and Map Customer Journeys:
  Create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision‑making data. Develop and implement customer journey maps across touchpoints, channels, and campaigns in partnership with event, account‑based marketing, field, and integrated demand teams. Maintain personas and journey maps based on ongoing research and program learnings.
• Own Customer Intelligence and Insights Engine:
  Partner with Customer Research and Analyst Relations to benchmark AWS preferences with the executive audience, identify gaps in understanding, and influence investment priorities for both third‑party (3P) and first‑party (1P) research studies. Develop and maintain an evergreen mechanism that aggregates customer research, analyst data, insights from programs and touchpoints, and AWS‑owned channel data into a single source linked to business outcomes such as revenue, acquisition, or retention.
• Scale Collective Knowledge of the Audience:
  Create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. Partner with Center of Excellence and Field Enablement colleagues to deliver cadenced insight mechanisms, playbooks, toolkits, and educational materials. Own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership. Maintain feedback loops that capture and integrate learnings from customer interactions.

• 6+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing, and scaling cross‑functional marketing programs
• Experience communicating results to senior leadership
• 2+ years of segmentation and developing customer profiles experience

• Experience with the AWS platform, web services, software development, or related technology

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Learn more about our benefits at .

USA, NY, New York –  –  USD annually

USA, TX, Austin –  –  USD annually

USA, VA, Arlington –  –  USD annually

USA, WA, Seattle –  –  USD annually

Company – Amazon Web Services, Inc.

Job : A3189531