Program Director - CRM & Martech

Are you a proactive and highly structured Program Director with a passion for driving the successful delivery of complex martech programs? Can you see yourself being involved with the oversight and execution of high-volume direct marketing and Mar Tech programs for large, international clients?

We are looking for an experienced leader in CRM/marketing automation program delivery with a proven track record in establishing and managing the operational and technical fulfillment across multiple, intricate projects. This role focuses on hands‑on program leadership, ensuring the robust and efficient execution of our digital marketing and technology initiatives.

In the role of Program Director, you will partner closely with Client Services leadership, playing a central role in driving the efficiency and excellence of our digital program delivery for key North American accounts. You will be responsible for defining and implementing the structures, processes, and technical oversight necessary to deliver complex, multi‑workstream programs on time and on budget.

• Lead the overall delivery strategy and execution for complex digital marketing and technology programs (e.g., high‑volume email campaigns, CDP implementations, audience segmentation).
• Design and implement robust program frameworks that support efficient, scalable, and technically sound delivery across multiple work streams and potentially several clients.
• Provide dedicated oversight to managing day‑to‑day work streams, including agile scrum processes, technical backlogs, and resource allocation for project execution.
• Ensure collaboration and strong communication among internal delivery teams (e.g., Project Managers, Technical Teams, Data Specialists), fostering alignment on timelines, scope, and technical requirements.
• Manage program‑level risks and mitigation strategies, proactively identifying potential roadblocks and developing solutions to maintain project health and progress.
• Drive process optimization efforts specifically aimed at enhancing delivery efficiency, technical quality, and overall program performance.
• Partner with technical and data leads (head of engineering, lead architects) to define requirements, integrate solutions, and ensure technical integrity.
• Oversee and mentor Senior Project Managers, ensuring they have the support and guidance to successfully manage their individual work streams within the broader program.
• Report on program health and status, providing transparent updates on progress, risks, and achievements to internal stakeholders and client‑side delivery counterparts.
• Contribute to roadmap planning by providing expert insight into technical feasibility, delivery capacity, and operational considerations.

You will be working closely with Client Service Leads, as well as a diverse team of Project Managers, Business Architects, Technical Specialists, Data Analysts, Developers, and marketing operations teams.

You are an excellent facilitator with the ability to articulate technical concepts and program strategies to both internal delivery teams and client stakeholders. As you will oversee the fulfillment for significant digital programs, we expect that you are highly organized, can maintain a holistic perspective across multiple work streams, and demonstrate exceptional attention to detail in execution. You are proactive and solution‑oriented, not afraid to take ownership, and consistently strive to deliver the best possible outcomes, even amidst challenges.

• Minimum 10+ years of experience in program management, with a strong emphasis on technical digital delivery, Mar Tech, CRM, and data‑driven marketing programs.
• Deep expertise in Mar Tech structures, data integration, and CRM platforms, understanding the technical intricacies of building audiences and delivering personalized experiences.
• Proven experience in hands‑on management of large, high‑volume digital programs, including defining requirements, managing backlogs, and overseeing agile/scrum processes.
• The competence, confidence, and…