Sr. Product Manager, Growth Marketing

Recognized as the No. 1 site trusted by real estate professionals, ® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, ® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We’re looking for a Product Manager, Growth Marketing to own both the technical foundation and business strategy behind scalable marketing programs, starting with Meta, Paid Social and expanding across our growth engine.

We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, market strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the consumer-facing products that drive adoption and scale. You will own the marketing strategy, creative direction, and optimization cycles for the products and systems you build.

Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, seamless ways to convert potential home buyers. You’ll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory.

• Own the end-to-end development and performance of growth marketing platforms (Meta, Tik Tok, Reddit, etc.), from strategy and system design through execution, measurement, and optimization for buyer, seller, and rental lines of business.
• Identify, design, and launch new marketing products that leverage automation and AI to expand growth capacity, such as systems that accelerate creative production, campaign creation, and experimentation across channels.
• Build and evolve core platforms for media automation, bidding, budget management, and performance optimization
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across paid channels (SEM, Paid Social, Video, App)
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible marketing infrastructure
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across media programs
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners
• Collaborate with external platform partners (e.g., Google, Meta, Apple) to ensure strong integrations and adoption of best practices
• Ensure operational excellence of growth marketing systems, proactively identifying and resolving issues that impact performance or reliability

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

• A product-minded growth leader who treats marketing platforms and workflows as scalable software products
• Comfortable operating at the intersection of marketing strategy, data, and technology
• Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed workflows and edge cases
• Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement
• Skilled at translating complex, manual marketing processes into automated,…