Director, Digital Platforms

A hands-on management position accountable for global web simplification, sales enablement and enhancing the Company’s digital presence. The position works closely with global sales and marketing leaders, product managers, and other management team members to strategize, plan, and deliver web solutions that would meet the Company’s and Customer’s needs (globally and regionally), using appropriate and cost-effective technologies. This is a strategic role that will be a part of the Corporate IT function reporting directly to the CIO.

• Lead the global program for sales enablement and digital commerce solutions, ensuring alignment with corporate strategy and regional business objective
• Serve as an internal advisor/consultant, sharing and deploying best practices related to global web presence, product and service positioning, digital commerce capabilities, and customer experience technology
• Collaborate with Sales, Marketing, Product Management, external design agencies, and regional business teams to ensure digital platforms accurately reflect brand and competitive positioning across global market
• Guide, manage, and deliver innovative web and digital commerce solutions—including products, services, and platform enhancements—to meet evolving global and regional need
• Oversee configuration, integration, and optimization of sales enablement technologies (e.g., CRM, sales engagement tools, content platforms) to support pipeline visibility, lead management, and sales productivity
• Ensure sales tools and workflows are intuitive, effective, and widely adopted across the global sales organization
• Administer systems for organizing and distributing sales collateral, playbooks, and training materials; collaborate with Sales and Product teams to maintain accurate, high-quality content
• Manage marketing automation platforms (e.g., Hub Spot, Marketo, Salesforce Marketing Cloud), including campaign configuration, lead scoring, audience segmentation, and system integration
• Partner with Marketing teams to build and execute personalized, multi-channel campaigns that drive engagement and improve lead conversion rate
• Maintain high-quality, synchronized customer and prospect data across CRM, marketing automation, web platforms, and analytics environments; ensure seamless lead flow and data connectivity through API, middleware, or native integration

• Develop dashboards and reporting frameworks that provide Sales, Marketing, and leadership with clear insights into funnel performance, campaign ROI, customer behavior, and platform utilization
• Provide strategic recommendations to improve revenue processes, customer experience, and operational efficiency through data, automation, and technology enhancement
• Evaluate, design, and manage the enterprise digital solutions architecture across global web, mobile, and e-commerce platform
• Oversee infrastructure, hosting, web administration, content delivery, and the development of web applications—including online catalogs, configurators, shopping carts, collaboration tools, visualizers, and mobile application
• Ensure digital platforms integrate effectively with enterprise systems and support scalable, secure, customer-centric experience

• Develop project plans, define deliverables, and mobilize global and local resources—both internal and external—to drive successful execution
• Oversee all phases of the project lifecycle from inception through deployment, including hand-off to business teams and long-term support
• Identify risks, develop mitigation strategies, monitor progress, reallocate resources as needed, and ensure timely, high-quality delivery of project outcome

• Lead requirements gathering, process analysis, and system enhancements across digital platforms and sales/marketing technologies
• Oversee application development, testing (unit, integration, UAT), data conversion, integration management, reporting, security/compliance, change management, and user training
• Present program and initiative status to senior leadership, covering priorities, deliverables,…