Manager, Consumer Sales
Listed on 2026-03-06
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IT/Tech
Digital Marketing
At Dover Fueling Solutions (DFS), a Dover company we are taking fueling and convenience retail to the next level. We are passionate about cultivating excellence in everything we do, but what really fuels us is our people. They’re the heart of our company. As an employee, our promise to you is that you’ll work on new and innovative products and solutions, be mentored by managers and teammates who are collaborative, caring, and act with integrity, and have the opportunity to grow in ways that are meaningful to you.
Unique and interesting projects – both locally and globally – will challenge you and allow you to pursue different and rewarding career paths.
Headquartered in Austin, TX, DFS has a significant technology development and manufacturing presence worldwide, including facilities in Brazil, China, India, Italy, Poland, the Netherlands, the United Kingdom and the United States.
Overall Scope:Dover Fueling Solutions (DFS) is transforming the fueling and convenience ecosystem through connected technologies, advanced payments, and intelligent site systems. The DFS Anthem UX platform represents the next evolution of the forecourt — combining modern user experience, integrated media, and connected software to turn fuel transactions into engagement opportunities. This role is focused on monetizing that shift.
Retailers are competing for attention and loyalty in new ways. The pump is no longer just a transaction point — it is a high-frequency engagement opportunity and digital touchpoint. DFS has built the technology platform to capitalize on that shift. This role gives you the opportunity to help define how the forecourt evolves — and how DFS monetizes that evolution. If you want to sell innovation that directly impacts revenue growth for customers, this is the platform.
As Manager, Consumer Experience Sales, you will lead the commercial expansion of DFS’s Anthem UX and media platforms — helping retailers increase foot traffic, grow inside sales, boost fuel volume, and differentiate their brand experience. This is a growth role centered on selling innovation. You will work with regional and enterprise operators to show how a differentiated consumer experience drives measurable revenue impact.
You are not selling hardware. You are selling engagement, monetization, and competitive advantage.
- Drive adoption of the DFS Anthem UX platform and associated media solutions.
- Articulate how digital engagement at the pump drives inside-store conversion and incremental revenue.
- Build business cases tied to measurable ROI — fuel uplift, basket size, loyalty engagement, and media monetization.
- Partner with Regional Account Managers to integrate consumer experience solutions into capital equipment pursuits.
- Lead the sales motion for DFS’s forecourt media platforms.
- Educate customers on monetization models, brand partnerships, and non-traditional engagement strategies.
- Position DFS as a partner capable of delivering innovative offers and differentiated consumer journeys.
- Develop repeatable playbooks for mid-sized and enterprise customers.
- Engage IT, marketing, operations, and merchandising stakeholders within c-store organizations.
- Explain integration points between Anthem UX, payments, loyalty, POS, and site systems.
- Scope and support technically sound deployments in partnership with Sales Engineering.
- Ensure customer expectations are aligned pre-contract.
- Identify early adopters and growth segments where differentiated consumer experience is a competitive advantage.
- Monitor evolving trends in digital retail engagement, media monetization, and forecourt technology.
- Provide field feedback to Product and leadership on feature enhancements and competitive positioning.
- Measurable increase in Anthem UX and media platform adoption.
- Clear commercial playbooks for monetizing forecourt engagement.
- Strong pipeline of differentiated consumer experience opportunities.
- DFS positioned as a modern, forward-thinking partner — not just a fueling equipment…
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