Product Marketing Manager

Welcome to the Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI‑driven commerce ecosystem. As the parent company of Big Commerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever‑changing market.

Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

• Own end‑to‑end messaging and positioning for key product lines, constantly A/B testing and refining value propositions to ensure partners are core to customer success
• Build scalable partner GTM motions:
  Identify unconventional, high‑leverage ways to co‑market, acquire joint users, and drive pipeline — engineering repeatable loops rather than one‑off campaigns
• Bring an AI‑native workflow to PMM craft:
  Use LLMs and intelligence tools to compress research, synthesize customer signal into positioning hypotheses, stress‑test messaging, and accelerate content cycles — applying AI specifically to the hard parts of PMM, not just drafting faster
• Lead and execute go‑to‑market strategies for product launches and ecosystem integrations, mapping initiatives across the entire customer lifecycle to drive true product‑led growth
• Own the commercial narrative for your product area — be the authoritative internal voice on positioning, value, and how we win, and set the messaging guardrails that keep cross‑functional teams aligned
• Partner with Sales, Solution Engineering, Alliances, and Product to ensure alignment across messaging, enablement, and pipeline strategies
• Develop solution briefs, sales tools, and playbooks that explain not just what we do—but how we win together. You aren’t just directing traffic; you are getting your hands dirty building out these assets yourself
• Understand the partner sales cycle—and know when to bring in the right ISV, agency, or GSI to tip the deal
• Influence our roadmap and packaging by capturing partner feedback, analyzing data trends, and mapping it to customer needs
• Contribute to and help evolve PMM’s GTM Operating System — including launch templates, messaging governance, and intake processes — so the team operates as a force multiplier across the portfolio, not just a function that supports individual launches

• 6+ years of product marketing or growth marketing experience in SaaS or commerce, with experience in or adjacent to a Mar Tech/commerce partner ecosystem
• The T‑Shaped Marketer:
  You have broad go‑to‑market knowledge but deep, hands‑on expertise in rapid experimentation, data analysis, and copywriting
• Equal parts strategist and scrappy executor:
  You are comfortable crafting high‑level positioning one minute and rolling up your sleeves to build a landing page, write an email sequence, or run a data query the next
• AI‑Empowered:
  You actively integrate AI into your daily workflow (e.g., using LLMs for drafting content, summarizing customer interviews, or structuring GTM plans) to work smarter and faster
• A sharp, structured, and data‑driven thinker who can turn product features and integrations into differentiated stories and measurable growth loops
• A hustler and go‑getter who can operate autonomously, influence in a matrix org, and drive alignment across teams with a strong bias for action
• Trusted and credible with Product, Sales, and Partnerships—you know how to earn buy‑in and bring people with you
• Passionate about customer outcomes, and how the right ecosystem unlocks scale, speed, and satisfaction
• A clear communicator with strong writing chops, presentation skills, and empathy for your audience
• Customer Focused:
  You have a passion for solving real customer needs with technology and talking to them directly as well as through empathetic messaging
• Personable:
  You are seen as positive and energetic, and…