Modernization GTM Strategy Leader

Description

AWS is seeking a Modernization GTM Strategy Leader to drive go-to-market strategy, partner ecosystem development, and revenue growth for AWS modernization and agentic transformation worldwide. This Technical Business Development role combines deep modernization domain expertise with strategic business acumen to accelerate customer adoption of AWS modernization solutions. The ideal candidate will architect comprehensive GTM strategies, build strategic partnerships, enable sales teams, and drive market leadership across the modernization landscape.

This role sits at the intersection of technology, business strategy, and customer success, translating modernization-to-intelligence lifecycle capabilities into compelling business value propositions that resonate with C‑suite executives and drive measurable business outcomes.

• Define and execute worldwide go‑to‑market strategy for AWS modernization and agentic transformation services, including value propositions, messaging frameworks, positioning strategies, and adoption programs

• Establish GTM metrics, KPIs, and success criteria to measure program effectiveness and business impact across all modernization initiatives

• Engage C‑level executives (CIOs, CTOs, CDOs) at strategic accounts through briefings, workshops, and immersion days to articulate modernization business value

• Develop business case frameworks, ROI models, and financial analyses that quantify modernization benefits including cost savings, agility, and innovation velocity

• Design and deliver comprehensive sales enablement programs for account teams, solution architects, and partner sales organizations

• Establish modernization opportunity qualification criteria, pipeline development strategies, and conduct field training to build sales competency

• Establish AWS thought leadership through speaking engagements, whitepapers, analyst briefings, industry events, and cultivating analyst relationships (Gartner, Forrester, IDC)

• Capture and disseminate customer success stories, case studies, and contribute to AWS blog posts and technical documentation

• Partner with AWS service teams to influence product roadmaps and collaborate with marketing on integrated campaigns and demand generation programs

• Work with Training & Certification to develop modernization learning paths and align with Professional Services for seamless customer experience

• Engage with AWS Executive Leadership to report on GTM performance, co‑author operating plan, and drive cross‑organizational initiatives across multiple business units

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end‑to‑end go‑to‑market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

We pride ourselves on thinking big, delivering exceptional results for our customers, and working across AWS as #One Team.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

We’re continuously raising our performance bar…