Principal User Experience Designer

Join to apply for the Principal User Experience Designer role at Expedia Group
.

This role is part of Expedia Group’s Experience Design (XD) organization, focused on creating AI‑driven experiences for travelers worldwide.

$/yr - $/yr

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge technology to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win. We provide a full benefits package, including travel perks, generous time‑off, parental leave, a flexible work model, and career development resources.

Are you looking to join a world‑class enterprise design team dedicated to crafting incredible user experiences? Do you want to drive impactful work that helps millions of people see and enjoy more of the world? Are you passionate about solving hard problems and creating order out of uncertainty? This is the role for you.

We’re a multidisciplinary design team shaping the future of travel through human‑centered, AI‑powered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Group’s family of brands and platforms with clarity, delight, and confidence.

This role drives measurable business impact by translating AI strategy into inspiring, customer‑centered experiences that increase engagement, conversion, and loyalty. Through visionary design and prototyping, it identifies new revenue opportunities, streamlines customer journeys, and improves operational efficiency.

• Translate strategic vision into high‑impact visual stories and prototypes that clarify, align, and accelerate the future of AI‑driven travel experiences.
• Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas.
• Push the boundaries of AI and next‑generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
• Design for agentic and mixed‑initiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems.
• Evolve Expedia’s design system to support AI‑native patterns, adaptive layouts, and intelligent interaction logic.
• Integrate data‑informed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system.
• Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts.
• Evangelize the value of AI experience design within the organization—connecting creative ambition with practical outcomes.
• Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist.
• Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AI‑driven design.
• Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
• Partner with research and data teams to understand behavioral patterns, context, and intent—translating insights into adaptive design strategies.
• Embed responsible AI design principles that prioritize fairness, explainability, and user trust.
• Exhibit exceptional visual and interaction design craft with fluency in prototyping tools and methods.
• Demonstrate deep expertise in AI, conversational, and agentic experience design—including multimodal and adaptive paradigms.
• Show strong foundation in data‑informed design, using metrics and behavioral signals to guide decisions.
• Prove ability to lead through influence, mentorship, and cross‑functional collaboration.

• 8+ years of relevant professional experience.
• Bachelor’s degree in Human‑Computer Interaction, User Experience…