Manager of Acquistion

Hybrid | 3 Days/Week | Northwest Austin (78750)

Come build and scale a performance engine.

360

Connect is a profitable, established B2B lead generation company (founded in 2005) with a proven product‑market‑fit and strong client ROI. Our clients consistently see a $7–$15 return for every $1 spent.

We are now looking for a senior‑level paid acquisition leader to own and scale our performance marketing engine.

We’re hiring a Paid Acquisition Manager to run and optimize our performance marketing engine across Google Ads, Microsoft Ads, and Meta
. This is a hands‑on, player‑coach role: you’ll own day‑to‑day execution and performance outcomes, while managing one internal direct report and coordinating with internal partners.

This is not a generalist growth role. It’s a performance role built around measurable outcomes:
efficient lead volume, lead quality, and downstream ROI
.

You’ll be responsible for turning paid acquisition strategy into consistent execution and improvement. You’ll build a disciplined testing cadence, keep spend efficient, and partner with Sales and Client Success to ensure we’re not just generating leads — we’re generating the right leads.

You’ll lead a small internal team and external partners, but this is not a “set strategy and step away” role. We want someone who can see the entire field — and step in wherever needed to win.

• Own daily/weekly management of campaigns across Google Ads, Microsoft Ads, and Meta
• Build and maintain campaign structures, targeting, bidding approaches, and budgets within agreed guardrails
• Scale lead volume while improving efficiency metrics (
  CPL, CAC, ROAS
  ) and contribution margin impact
• Create and run a structured experimentation program across:
  • Creative and messaging
  • Audiences/segmentation
  • Bidding strategies and budget allocation
  • Landing page and funnel improvements (with web/tech support)
• Ensure clean execution fundamentals: tracking QA, naming conventions, documentation, and launch checklists

You are accountable for performance. Not activity.

• Diagnose performance across ad → landing page → lead → downstream conversion
• Partner with Sales and Client Success to improve lead quality feedback loops
• Identify where breakdowns occur (creative fit, targeting, landing page, form flow, routing) and drive corrective actions
• Reduce wasted spend by tightening targeting and refining conversion inputs

• Monitor and report on key performance metrics:
  CPL, CAC, ROAS, lead quality, and downstream revenue signals
• Produce weekly performance readouts: what changed, why, and what we’re doing next
• Build/maintain dashboards and executive‑ready summaries (clear, decision‑oriented)
• Make practical, data‑backed recommendations and tradeoffs (volume vs. efficiency vs. quality)

• Manage and develop one internal direct report (likely a specialist/coordinator)
• Set weekly priorities, provide coaching, and ensure high execution quality
• Build repeatable processes for campaign ops, testing, and reporting
• Establish clear ownership and accountability across tasks and deliverables

• Hold partners accountable to outcomes, timelines, and testing plans
• Work collaboratively with people in other departments, making tradeoffs and fighting for the overall company win
• Act as the quarterback across Product, Tech, Sales, and Client Success

Minimum 5+ years of deep, hands‑on paid acquisition experience. Not “exposure to.” Not “oversaw.” Owned.

You likely have:

• 5–10+ years managing and scaling paid media budgets (B2B lead gen preferred)
• Direct budget ownership ($50K+/month preferred; more is a plus)
• Demonstrated ability to scale spend while maintaining or improving efficiency
• Strong experience with Google Ads, Microsoft Ads, Meta Ads, and performance‑driven testing
• Experience in lead generation environments (highly preferred)
• Strong funnel diagnostic instincts — you can quickly identify where performance is breaking
• Comfort operating in ambiguity and setting direction

• Analytical to your core
• Commerciall…