HubSpot Operations Lead

Overview

Civitech is a public benefit corporation dedicated to creating a fairer and more equitable democracy by building the tools and infrastructure needed to increase civic participation, empower Democratic candidates to win, and support the success of progressive causes. Since its founding in 2019, over 500 partners -- a range of nonprofit organizations, national political committees, and individual campaigns -- have utilized Civitech’s tools to reach tens of millions of voters to help create a more equitable and progressive democracy.

The Hub Spot Operations Lead is responsible for owning and administering Hub Spot as the CRM and marketing automation platform across the organization. This role sits within the Marketing team and serves as the primary point of contact for Marketing, Sales, and Client Success, ensuring Hub Spot is configured, governed, and operated in a way that supports effective GTM execution. Civitech is a remote-first company hiring within our current footprint of 27 states (AL, AK, CA, CO, DC, DE, FL, GA, HI, IL, MA, MD, MN, NC, ND, NH, NJ, NV, NY, OH, SD, TN, TX, VA, WA, WI, WY);
Civitech does have an office in Austin, TX.

It is important that our team reflects the diversity of the organizations we seek to serve. We strongly encourage women, people of color, LGBTQIA+ people, and others otherwise underrepresented in the technology sector to apply.

• Own Hub Spot as the system of record, supporting Marketing, Sales, and Client Success as the primary point of contact for CRM operations
• Manage and optimize Hub Spot configuration, including properties, lifecycle stages, lead status, permissions, and integrations
• Build and maintain reports and dashboards that provide clear visibility into funnel performance, campaign impact, and revenue outcomes
• Ensure leads are accurately captured, routed, scored, and attributed, maintaining consistent data flow across marketing, sales, and CS
• Implement and maintain lead qualification, scoring, and attribution models based on agreed-upon GTM strategy
• Design, build, and manage workflows to support lead routing, lifecycle automation, and internal processes
• Execute and support email campaigns, nurture programs, and sales sequences across multiple audiences and brands
• Create and manage audience segmentation to deliver targeted messaging at the right stage of the customer journey
• Establish and enforce operational standards, including naming conventions, documentation, and governance for Hub Spot assets
• Partner with Marketing, Sales, and CS leaders to translate operational needs into scalable systems and processes

• 3+ years of experience in Marketing Operations, Revenue Operations, or CRM systems roles with hands-on ownership of Hub Spot
• Expertise configuring and administering Hub Spot, including properties, lifecycle stages, lead status, workflows, permissions, and integrations
• Experience managing lead capture, routing, scoring, attribution, and cross-team data flows between marketing, sales, and customer success
• Proficiency building dashboards and reports that surface funnel performance, campaign impact, and revenue outcomes
• Hands-on experience executing and supporting email campaigns, nurture programs, and sales sequences within Hub Spot
• Ability to design and maintain complex workflows for lifecycle automation, internal processes, and operational efficiency
• Experience developing audience segmentation and targeting frameworks across multiple personas, products, or brands
• Analytical skills with the ability to interpret data, identify issues, and translate insights into operational improvements
• Highly process-oriented with experience establishing governance, documentation, and naming conventions for CRM and marketing automation systems
• Comfortable serving as the primary Hub Spot point of contact for multiple teams, balancing competing priorities and requests

• Experience supporting multi-brand or multi-product organizations
• Familiarity with PLG or campaign-driven acquisition models
• Experience administering and optimizing Gainsight for customer health scoring, lifecycle tracking, and retention…