Sr. Product Marketing Manager Tech, Amazon Quick

Overview

Are you a data-driven growth strategist who can build scalable systems that turn product usage into revenue? At AWS, we're seeking a Product Marketing Manager to lead the product-led growth motion for Amazon Quick as we scale our marketing efforts for this product. As Quick combines generative AI capabilities with business intelligence to transform workplace productivity, we need someone who can establish the measurement infrastructure, experimentation frameworks, and cross-functional processes that enable rapid testing and optimization across the entire customer journey.

In this role, you'll work backwards from user behavior data to influence product strategy, optimize conversion funnels, and drive self-service adoption 're looking for a unique blend of growth marketer and systems thinker—someone who can dive deep into PLG metrics while building the operational foundation that enables the entire team to test, learn, and optimize rapidly. You'll partner with product, data science, and GTM teams to create systematic approaches for converting sign-ups into engaged users, expanding feature adoption, and driving monetization through product-qualified leads.

If you thrive at the intersection of data and customer experience and want to impact how millions of users discover and adopt AI-powered productivity tools, this role is for you.

• Establish data infrastructure and analytics frameworks to measure and optimize the entire PLG funnel from acquisition through advocacy
• Design and implement experimentation processes that enable rapid testing of onboarding flows, activation triggers, and conversion strategies
• Drive top-of-funnel growth through self-service onboarding optimization and frictionless activation experiences that convert new users within their first session
• Own feature discovery and usage expansion strategies that move users from single-feature to multi-product engagement
• Identify expansion triggers and optimize conversion strategies from free to paid tiers and team-to-enterprise upsells
• Build cross-functional alignment between product, marketing, sales, and customer success teams to ensure seamless PLG execution
• Enable product-qualified lead (PQL) handoffs to sales while maintaining product-led efficiency
• Create retention programs and advocacy initiatives that reduce churn and transform power users into champions

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

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Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Bachelor's degree in a relevant field or equivalent work experience
• 5+ years of hands-on…