Conversion Design Lead

Hands-on excellence. Strategic ownership. Revenue impact.

This role requires someone who can do it all—and knows when to do it themselves versus when to direct others. You'll own conversion optimization across Pushnami's affiliate marketing funnels, with full accountability for the design decisions that drive revenue.

You'll have a dedicated design executor (based in the Philippines) and emerging AI-powered design tools at your disposal. But here's the thing: you need to be better at this work than anyone you're directing. Sometimes you'll leverage your team for scale. Sometimes you'll execute yourself because it's faster or better. The choice is yours—but the capability is non-negotiable.

You'll work closely with our Path Operations team, with success measured by improvements to landing page conversion rates and their impact on Path gross profit. We're looking for a high-performing doer who understands that beautiful design means nothing if it doesn't convert—and who can systematically improve conversion rates through hands-on execution and data-informed strategy.

• Conversion performance for Path landing pages and co-registration flows. You’ll develop testing roadmaps, execute on design improvements, and own the metrics that matter. When something needs to ship fast, you ship it.
• Hands-on design execution and creative direction. You’ll create high-converting landing pages, prelanders, and marketing materials yourself—while also directing our Philippines-based designer and AI tools when scale or efficiency calls for it.
• A/B testing from hypothesis to implementation. You’ll design experiments, build the variants (or direct their creation), interpret results, and turn insights into the next iteration. We use Growthbook for testing and are building LLM-powered tools to accelerate the cycle.
• Visual identity across key revenue touchpoints. Landing pages, prelanders, advertiser-facing materials, and website frameworks that directly impact business performance.
• Partnership with Path Operations. You’ll collaborate closely with our lead generation team, aligning your conversion optimization work to revenue targets and ensuring design decisions translate to measurable business outcomes.

• Capability first, then leverage. You're not directing others because you can't do the work—you're directing them because you're the best at it and we need to multiply your impact. When it's faster or better to do it yourself, you will.
• Direct revenue accountability. Your work ties directly to our Path gross profit targets. You’ll see the impact of your decisions in real numbers, not vanity metrics.
• AI-first environment. We're actively building LLM-powered tools that will let you test design variants faster than ever. You’ll help shape how we use AI to move faster—not replace your skills, but amplify them.
• Real ownership at a growth-stage company. We’re a 28-person team where decisions ship fast and results are visible. No bureaucracy, no design-by-committee. You own it, you ship it, you measure it.

• Every team member has access to a suite of AI tools (company-managed licenses for Claude, ChatGPT, and specialized design tools).
• We're building AI agents that can generate and deploy landing page variants—you’ll direct these tools as part of your arsenal.
• We understand AI cannot replace taste and execution skill. Your ability to create high-converting designs is what qualifies you to direct AI-driven projects.

• 5+ years in visual design with demonstrated conversion impact. Portfolio should show before/after performance data, not just pretty designs. We want to see what you built and how it performed.
• Hands-on execution skills. You can create landing pages, marketing materials, and design variants yourself—quickly and at a high level. Proficiency in Figma required;
  Unbounce or similar landing page builders a plus.
• Data-driven decision making. You can interpret analytics, design meaningful A/B tests, and translate numbers into creative improvements. You think in terms of conversion rates, not just aesthetics.
• Experience directing others. You've…