Web Content Publishing Manager

Welcome to the Agentic Commerce Era! At Commerce, our mission is to empower businesses to innovate, grow, and thrive with an open, AI‑driven commerce ecosystem. We are the parent company of Big Commerce, Feedonomics, and Makeswift, connecting the tools and systems that power growth so businesses can unlock the full potential of their data, deliver seamless, personalized experiences across every channel, and adapt swiftly to an ever‑changing market.

This role oversees end‑to‑end web production and CMS operations to ensure Commerce’s global web properties are high‑performing, scalable, and strategically aligned with business goals. The position drives operational excellence by managing complex publishing workflows, translation/localization systems, major web initiatives, and a high‑performing team of web publishing specialists.

• Oversee web production and content publishing across Commerce’s web properties
• Own and enhance our CMS (Contentful/Makeswift) architecture, operations and administration – managing complex publishing workflows, QA processes, permissions, taxonomies, content models, content governance and documentation
• Responsible for the content publishing lifecycle – from idea/request to final implementation, ensuring initiatives are clearly defined, strategically aligned and executed accurately in line with web best practices, brand guidelines and marketing priorities
• Manage the web publishing backlog – working with project management, stakeholders and cross‑functional teams to define requirements, prioritize tasks and strategise implementation that align with business objectives
• Own translation and localisation processes – managing TMS (Smartling) systems and integrations ensuring operational effectiveness and alignment with global marketing strategy
• Support execution of publishing requests and initiatives utilizing CMS, TMS, DAM, and design systems to create, publish and maintain web pages
• Support major initiatives within the web roadmap, acting as the CMS consultant and web operations expert, by providing strategic recommendations and execution of project requirements
• Lead a team of high‑performing publishing specialists – defining goals/priorities, managing workload and resource allocation, overseeing daily publishing/QA, mentorship and training
• Guide stakeholder discussions towards strategically aligned, operationally efficient and scalable web production solutions
• Facilitate innovation and efficiency – evaluate new CMS tools, automation workflows, and AI‑driven enhancements that improve web performance, enhance user experience and drive operational scale
• Partner cross‑functionally with design, content, SEO, product, marketing and development teams to implement best practices and maintain web performance, accessibility and reliability

• 5+ years of experience in web operations, digital marketing, or a similar role with a focus in website management for multiple enterprise brands
• Expert proficiency in CMS systems (Contentful preferred)
• Demonstrable ability to own and enhance large‑scale publishing operations that are strategically aligned with business objectives
• Experience in supporting large‑scale web projects such as CMS migrations, tech‑stack overhauls or rebrands
• Solid understanding of web best practices, including on‑page/technical SEO, accessibility, performance and user experience
• Strong programme/project management skills in cross‑functional settings; adept at managing complex timelines, dependencies and stakeholder expectations
• Ability to drive outcomes in a fast‑paced environment; effective collaboration and working independently
• Intermediate working knowledge of HTML/CSS and web development procedures
• Experience with web translation & localisation operations and best practices at a global scale
• Strong attention to detail with an ability to spot technical, UX, and content issues during QA
• Bachelor’s degree or equivalent professional experience
• Bonus points if you are familiar with tools such as Smartling, Figma, Bynder, Amplitude, Screaming Frog, Google Search Console, Jira and Asana

Pay Transparency Range: $65,000–$110,000

At Commerce, we believe…