Director of Digital Engagement

Position Overview

• Title: Director of Digital Engagement
• Department: Dell Medical School
• Location: UT Main Campus
• Hours: 40 hours per week
• FLSA Status: Exempt
• Start Date: Immediate
• Duration: Expected to Continue
• Open to: All Applicants

• Digital Strategy & Leadership:
  • Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals.
  • Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user‑centered experiences.
  • Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI.
  • Stay at the forefront of emerging digital trends, tools and platforms—including automation and generative AI—and identify opportunities for innovation.
• Platform & Campaign Management:
  • Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO.
  • Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement.
  • Direct email marketing operations, including campaign design, automation, testing and performance analysis.
  • Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners.
• Social Media & Community Engagement:
  • Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management.
  • Provide consultation to leadership and internal clients managing affiliated or program-based social accounts.
  • Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments.
• Team Leadership &
  
  Collaboration:
  
  
  • Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals.
  • Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues.
  • Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives.
  • Contribute to the development of institutional digital policies, governance models and workflows.

• Deep expertise in digital marketing, social media and content management systems with strong knowledge of AEM, CDPs, CRMs and email marketing platforms.
• Strong understanding of SEO and GEO best practices, able to integrate them into web, social and digital advertising strategies to maximize visibility and reach.
• Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts.
• Demonstrated success in planning, executing and optimizing cross‑platform digital advertising campaigns (e.g., Google Ads, Meta, Linked In) with a focus on measurable performance outcomes.
• Advanced proficiency with analytics platforms such as Google Analytics 4, Adobe Analytics and Meta Business Suite, capable of generating insights that guide strategy, optimize performance and demonstrate ROI.
• Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance.
• Strong understanding of data‑driven marketing, including segmentation, targeting, retargeting and automation.
• Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships.
• Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership.
• Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges.

Other Job Duties may apply as assigned

• Bachelor’s degree in marketing, communications, digital media or a related field.
• At least seven years of progressively responsible experience in digital marketing, web/content management or related fields.
• Demonstrated leadership experience managing digital strategy, teams and platforms at scale.
• Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign…