Senior Business Systems Analyst; GTM

About the role

As the Senior Business Systems Analyst, you will act as the primary IT liaison for our GTM teams. You will manage and optimize the tools and systems that power our GTM operations - chief among them Salesforce and its connected ecosystem. You will ensure smooth operations, high data quality, and an exceptional user experience for our Sales, Marketing, and Customer Success functions.

You will collaborate cross-functionally with stakeholders in GTM, IT, and Business Operations, and you will play a key role in helping the business scale while maintaining best-in-class systems support.

• Serve as the primary IT contact for the GTM teams (Sales, Marketing Partnerships) regarding their systems, tools, and access.
• Field Strategy & Operations acts as an extension of sales leadership
• Systems Management & Optimization:
  Serve as the dedicated business owner and subject‑matter expert for key sales tools, managing our end‑to‑end roadmap, rolling out new features, and driving ongoing optimization efforts.
• Oversee user provisioning, permissions, system access, role management and deactivation/termination procedures for GTM tools in alignment with overall IT and security policies.
• Troubleshoot and resolve system issues related to Salesforce objects, workflows, automation (flows, validation rules), reports, dashboards, data integrity and integrations.
• Partner with Sales Operations and Marketing Operations to optimize system workflows, identify process improvements, automate tasks, and surface insights from data.
• Measure the productivity impacts, improvements and other key metrics changes as a result of the implementation of new processes and technologies.
• Collaborate with IT, Security, Data Governance, and Business Operations to ensure compliance with data access policies, system reliability, and vendor/contract management for GTM‑systems.
• Operational & Process Design:
  Define, document, and communicate how frontline teams use our systems to drive efficiency and consistency.
• The analyst will identify system gaps and recommend continuous improvements to our processes and tools, ensuring they enable scalable execution.
• Data Integrity & Accuracy:
  Take ownership of key data flows, maintain hierarchies, and ensure data accuracy across systems.
• This includes building and maintaining reporting to validate data integrity and serving as a reliable resource for troubleshooting data‑related issues.

• 5+ years of experience in a Sales / Revenue operations, IT, or Business Systems role supporting CRM and GTM‑platforms.
• Proven Technical proficiency in Salesforce administration including: user management, object configuration, workflows/flows, validation rules, reports, dashboards, and data management.
• A proven ability to translate complex business problems into scalable, system‑driven solutions. You must be able to analyze data and provide actionable, data‑driven insights.
• Experience supporting common GTM‑software ecosystems (for example: prospecting/enrichment tools, outreach/engagement platforms, marketing automation systems, analytics tools) in addition to CRM.
• Strong troubleshooting and problem‑solving skills, paired with a customer service mindset to support non‑technical users in GTM functions.
• Ability to translate business needs into technical solutions, work cross‑functionally, and manage multiple priorities in a fast‑paced environment.
• Excellent communication and collaboration abilities; able to engage with both technical teams (IT, Security, Data) and non‑technical stakeholders (GTM – Sales, Marketing etc.)
• Familiarity with data privacy, access control, SaaS‑tool governance, and identity/access management practices.

• Salesforce Administrator Certification(s) (e.g., ADM 201 or equivalent)
• Previous CPQ and/or Revenue Cloud, Deal Hub or other sales productivity tools
• Experience in a high‑growth SaaS or software company supporting GTM teams at scale.
• Familiarity with integration platforms or automation tools (e.g., n8n, Tines, etc.) and reporting/BI tools.
• GCP / Big Query user experience
• Bachelor’s degree

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