Social Media Content Strategist - Part-Time

Social Media Content Strategist - Part-Time page is loaded## Social Media Content Strategist - Part-Time locations:
Austin, TXtime type:
Part time posted on:
Posted Yesterday job requisition :
R-1248
*
* Job Description:

**** Role + Responsibilities Overview
*** The Social Media Content Strategist is a hands-on, execution-focused role responsible for creating, managing, and optimizing engaging social content across all Hai Hospitality brands.
** This position supports the Social Media Manager by bringing brand stories to life through compelling visuals, copy, and short-form video while fostering strong online communities and evaluating performance through analytics.
** This role is ideal for someone passionate about food, hospitality, storytelling, and digital culture who thrives in a collaborative, fast-paced environment.
*** Social Media Marketing & Content Creation
*** Support and execute social media strategy across all five Hai Hospitality brands
* Create and manage social content, including caption writing, Instagram grid planning, and scheduling content in Later
* Identify and execute trending short-form video formats and sounds for Tik Tok and Reels
* Stay current on social media best practices, tools, and platform trends relevant to Hai Hospitality
* Support the Social Media Manager in ensuring content is captured and published for new menu items, features, events, and new locations
* Assist on-site at photoshoots and upload assets to the AIR database with proper labeling for future use
* Edit photo and video content as needed to align with individual brand aesthetics
* Design social graphics in Canva for promotions, events, and campaigns
* Reports Directly To:
Social Media and Digital Content Manager
** Community Management
*** Grow and nurture online communities across all brands
* Build brand advocacy through proactive engagement via comments and direct messages
* Monitor and route guest inquiries or concerns (allergies, ingredients, feedback, etc.) to the appropriate restaurant teams
* Support influencer engagement and broader social community outreach initiatives
** Reporting & Analytics
*** Assist with monthly and quarterly social media reporting across all platforms
* Analyze performance data and provide actionable insights to improve engagement, visibility, and revenue-driving efforts
** Influencer Partnerships
*** Support and maintain relationships with established influencers
* Research, build, and maintain an influencer database across all brands and markets
* Assist in developing influencer programs to support campaign goals and KPIs
* Act as a liaison between the brand and influencers for campaign coordination, content delivery, and agreements
* Support post-campaign reporting and evaluation
** General Digital Marketing Support
*** Assist the marketing team with digital campaign ideation for holidays, promotions, and key brand moments
** Requirements
* ** Must be located in Austin, TX
* Reliable transportation to the office and on-site photoshoots
* Proficiency with photo and video editing tools (Canva, Cap Cut, Adobe Suite, or similar)
* Strong communication skills and high attention to detail
* Ability to manage multiple brands and priorities in a fast-paced environment
* This is a part-time role (25–30 hours per week) with in-office expectations on Monday, Tuesday, and Thursday from 9:30am–4:30pm
* Resume required, along with links to at least three relevant work samples or a portfolio.
** Basic Qualifications
*** Must be able to communicate effectively with colleagues, clients, and supervisors, including via email, phone, and in-person interactions.
* Ability to read, understand, and respond to written or digital documents, including emails, reports, and policies.
* Detect and address workplace safety issues and adhere to safety guidelines and standards.
* Ability to sit at a desk and use a computer or other office equipment for extended periods.
* Perform repetitive hand and wrist movements for typing, writing, or data entry.
* Lift and carry office supplies, files, or equipment weighing up to 25 lbs.
* Adapt to a fast-paced work environment, including managing deadlines and shifting priorities.
* Work…